Pad-Up Creations is the leading producer of washable and reusable sanitary pads in Africa. As a social company, we are motivated to give sustainable solutions to the menstrual problems faced by rural and low income girls/women in Africa.
Responsibilities
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish, and share engaging content daily (e.g. original text, photos, videos, and news)
- Monitor SEO and web traffic metrics
- Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency
- Communicate with followers, respond to queries promptly, and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures, and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools, and applications
Requirements and skills
- Proven work experience as a Social media officer
- Hands-on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research, and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- BSc degree in Marketing or any relevant field
Method of Application
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