Tribest is a corporate support solutions provider with a comprehensive range of people outsourcing services. We have a diversified team of management, strategy, banking and capacity development experts working together to provide organizations with the best human resource management solutions.
Overview
- The Social Media Officer is responsible for developing, executing, and managing the company’s presence across various social media platforms.
- This role is a key driver of brand awareness, audience engagement, customer service, and the generation of traffic/leads, ensuring the company's voice and visual identity are consistent, engaging, and aligned with overall business goals.
Key Responsibilities
- Content Strategy and Execution:
- Content Calendar: Develop, manage, and maintain a daily and weekly content calendar across all platforms (e.g., Instagram, Twitter/X, LinkedIn, Facebook, TikTok).
- Creation: Produce compelling and original content, including written posts, graphic design concepts, short videos, stories, and live broadcasts, tailored for each platform.
- Brand Voice: Ensure all social media communication maintains a consistent and professional brand voice, tone, and visual identity.
- Campaign Management: Plan and execute social media campaigns to promote new products, services, events, or brand initiatives, coordinating with the Marketing team.
- Community Engagement and Moderation:
- Daily Monitoring: Monitor all social media channels, listen for brand mentions, and track relevant industry conversations.
- Interaction: Respond promptly, professionally, and creatively to comments, messages, and mentions to foster a positive community and manage reputation.
- Customer Service: Triage customer service inquiries received via social media and efficiently escalate them to the appropriate internal departments for resolution.
- Crisis Management: Monitor for potential crises or negative feedback and implement approved social media response strategies to mitigate reputational damage.
- Analytics, Reporting, and Optimization:
- Performance Tracking: Utilize social media analytics tools (e.g., Facebook Insights, Google Analytics) to track key performance indicators (KPIs) such such as reach, engagement rate, click-through rate (CTR), and conversion rates.
- Reporting: Prepare and present comprehensive weekly and monthly performance reports to management, providing insights and actionable recommendations for improvement.
- A/B Testing: Conduct A/B testing on content formats, posting times, and calls-to-action to continuously optimize performance.
- Benchmarking: Monitor and report on competitor social media activity to identify best practices and market opportunities.
- Trend Awareness and Technology:
- Platform Expertise: Stay current with the latest social media trends, platform updates (e.g., new features on Instagram Reels, TikTok best practices), and algorithm changes.
- Tool Utilization: Efficiently use graphic design tools (e.g., Canva, Adobe Creative Suite), video editing software, and scheduling/management platforms (e.g., Buffer, Hootsuite).
Required Qualifications & Requirements
- Education: Bachelor’s Degree in Marketing, Communications, Journalism, Digital Media, or a related field.
- Experience: Minimum of 2 - 3 years of proven experience managing corporate or commercial social media accounts (not personal accounts).
- Technical Skills: High proficiency in major social media platforms (Facebook, Instagram, LinkedIn, TikTok, Twitter/X).
- Creative Aptitude: Demonstrated ability to create compelling visual content and write engaging copy under tight deadlines.
- Analytical Skills: Strong ability to interpret data, generate insights from social media metrics, and use that information to drive strategy.
- Communication: Excellent written and verbal communication skills, with a professional and friendly demeanor for community engagement.
Method of Application
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