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Social Media Specialist at Transid Media

Transid MediaLagos, Nigeria Digital Marketing
Full Time
Transid Media is a dynamic digital marketing agency with a unique Direct-to-Client Agency Model. We specialize in strategic collaboration, offering proven expertise in boosting brand awareness and authority. Our innovative solutions encompass creative social media management, paid ads, and data-driven marketing. With a client-centric approach, we ensure transparency, speed, and quality, limiting our client base to provide dedicated attention.

Position Overview:

  • We are seeking a mid-level Social Media Specialist who is both a strategic thinker and a creative powerhouse.
  • In this role, you will manage the social media presence of a dedicated client, leveraging your expertise to develop and execute engaging strategies that meet their goals.
  • You will be a key player in content creation and community management, driving growth and engagement across various platforms.

Key Responsibilities:

Content Creation:

  • Design stunning visuals (static and animated) using advanced Canva skills.
  • Create captivating video content with trendy music, sound effects, and color grading using CapCut.
  • Develop high-quality, original content (text, images, videos) based on strategy and brand assets.

Social Media Strategy:

  • Stay current with social media trends and best practices to identify growth opportunities.
  • Collaborate with our team to develop data-driven social media strategies aligned with client objectives.
  • Analyze social media performance metrics and report on campaign effectiveness, recommending adjustments as needed.

Client Management:

  • Manage the client's social media calendar, scheduling high-impact content across various platforms.
  • Monitor and respond to comments and messages, ensuring a positive and engaging brand experience.
  • Ensure all content undergoes a quality assurance involving project manager and SME approval process before posting to maintain brand consistency and meet high standards.
  • Communicate effectively with the project manager, managing project expectations and meeting timelines as the primary point of contact for the assigned social media presence.

Qualifications:

  • 2-4 years of experience in social media marketing, with a proven track record of success in managing client accounts.
  • Advanced proficiency in Canva, with demonstrated ability to create exceptional graphic and motion designs, and basic video edits.
  • Expertise in CapCut for video editing, including the use of trendy beats, sound effects, and color grading.
  • Strong understanding of social media best practices and analytics.
  • Excellent written and verbal communication skills, with the ability to tailor content for different audiences and platforms.
  • Proven ability to manage multiple projects simultaneously and meet deadlines.
  • A keen understanding of design psychology and how design elements influence user behavior and engagement on social media.
  • Meticulous attention to detail, ensuring high-quality content that aligns with brand guidelines.
  • Strong organizational and time management skills.
  • Ability to work independently and take initiative, while effectively collaborating with a team for quality assurance.
  • Passion for social media and a drive to stay ahead of the creative curve.

Method of Application

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