Team Member, Digital Marketing (Paid Media Advertiser) at Fidelity Bank

Fidelity BankLagos, Nigeria Digital Marketing

Full Time

Fidelity Bank is today ranked amongst the top 10 in the Nigerian banking industry, with presence in the major cities and commercial centres of Nigeria. Over the years, the bank has been reputed for integrity and professionalism. It is also respected for the quality and stability of its management. Fidelity staff are also respected in the Nigerian banking industry for the quality of training they receive on the job, as well as in good business schools both in Nigeria and Overseas. The Management is particular about the quality of people that join the system. To qualify as a member of Team Fidelity, a candidate is expected to possess three vital statistics, with the acronym TAC: Talent (an innate mental aptitude) Ambition (a desire to succeed) and Character (a total quality of integrity which will guide the talent and ambition to productive ends).

Qualification:

Bachelor’s Degree (Second Class minimum) or HND (Upper Credit) in Marketing or any other related field. Most importantly, candidate should have Digital Marketing Certifications.

Experience:

Minimum of 2 years on the role and 2 years in Digital Marketing

Certifications

Must include any of the following: Google advertising, Meta Advertising, Google Analytics.

Job Objective(s)

To implement all online advertising campaigns for the bank to include Search Engine Marketing (SEM), Meta Advertising, Google Display and Video Advertising, Twitter Advertising, LinkedIn advertising.
Liaise with third party advertising platforms to implement advertising campaigns.
Deliver reports after every campaign and implement tracking across the website and mobile app.

Duties & Responsibilities

Design, Execute, and Maintain ROI-Focused Targeted online Ad campaigns.
Conduct thorough analysis of trends and targeting options.
Continually optimize campaigns including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
Drive Cost-per-action low for every campaign while achieving the objectives of each campaign.
Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance.
Compile monthly reports for all product campaign performance.
Set up Conversion Tracking & Retargeting Pixels
Conduct in-depth competitive analysis within the financial industries to stay informed.
Liaise with Digital Advertising Service providers such as Meta, Google, Twitter to get Invoices, Budget, and other campaign needs.
Identify new advertising platforms to further push the bank’s products and services.

Key Competencies/ Knowledge