Fina Trust Microfinance Bank is one of Nigeria's foremost Microfinance Bank. Its final license was secured from the Central Bank of Nigeria in September 2009 as Microfinance Bank and commenced operations in October 2009. At Fina Trust Microfinance Bank, we have built our resounding success on excellent service delivery in a uniquely customer friendly environment through professional staff, leveraging on world-class technology. Our continuous investment in information technology and our people sets us apart from others. In the last few years, we have attracted patronage from the Small & Medium Scale subsector of the economy, carved a niche as a supportive Bank for Retail businesses and empowering Micro businesses through distinctive services. The Bank's commitment to value creation for all its stakeholders has earned it a solid reputation as a responsible corporate citizen and employer of choice. As the fastest growing Microfinance Bank in Nigeria, we share the privilege of empowering our Customers with Business loans in excess of NGN 20 Billion over the last 5 years. Today's Banking is borderless and without restrictions, consequently we have developed an unparalleled strategic alliance with Sterling Bank Plc and Fidelity Bank Plc to enable our Customers deposit or withdraw from any of these Bank branches. This opportunity creates over 250 strategic locations for us to meet our customers' needs. More so, our recently launched state of the art technology provides ease for the use of ATM Cards, POS terminals, Electronic transfers and Mobile banking. At Fina Trust, we tailor our customers' needs specifically to bespoke products to fit perfectly their needs. No matter what your priorities are, our exceptional service, unique benefits and expert solutions are tailored to help you achieve them all. Why don't you join the Fina Trust family today and enjoy our unequalled service delivery.
Description
- The ideal candidate will be responsible for adapting Fina Trust MFB branding strategy for the target market and is also responsible for building that awareness by developing and executing on marketing strategies to meet consumer needs and maximize profits.
- ???Development of branding strategies, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term to a line with group branding standards.
- Planning and execution of all communications and media actions on all channels, including online and social media.
- Assisting with product development, pricing and new product launches as well as developing new business opportunities
- Creating and managing promotional collateral to establish and maintain product branding.
- Managing the budget for advertising and promotional items
- Competitor and customer insights analysis
- Analysis of sales forecasts and relevant financials and reporting on product sales
- Evaluating and optimizing marketing and pricing strategies.
- Analysing market trends and preparing forecasts.
- Generating new business leads.
- Increasing brand awareness and market share.
- Overseeing branding, advertising, and promotional campaigns.
- Oversee to Marketing storm by working alongside with the Regional Managers and Marketing teams.
- Preparing and presenting quarterly and annual reports to senior management.
- Promoting our brand at trade shows and major industry-related events.
- Keeping informed of marketing strategies and trends.
Objectives
- Effective communication of all Branding activities to the bank.
- Analysing market trends and preparing forecasts
- Planning and execution of all communications and media actions on all channels, including online and social media.
- Market storm.
Required Educational / Experience
- Bachelor’s Degree in Marketing, Business or a related field, marketing strategy
- At least 4-5 years experience
Method of Application
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