Hazon Holdings is a continually growing and leading conglomerate domiciled in Africa. We specialize in raising standards through our synergy of diverse business units. We are core believers in driving people, processes and businesses to attain peak productivity in given fields through steadfastness and ultimate discipline. Our vision though behemoth, is driven by a hallmark of organizations forecasting on landmark changes in business sectors, positioning itself to exploit opportunities of raising the standard of living in Nigeria through job creation and skill development. We procure and provide workable business solutions ranging from advertising, insurance, commodity trading and investment to consumers, corporations and institutions to everyday challenges by constantly sourcing and creating new unique ways of delivering satisfactory services to our clients.
Job Summary:
We are seeking a creative and strategic Brand Manager to lead the development and execution of our brand strategies. The ideal candidate will have a strong understanding of brand management, market trends, and consumer behavior. The Brand Manager will play a key role in enhancing brand awareness, driving brand loyalty, and ensuring consistency across all brand touchpoints.
Key Responsibilities:
- Develop and implement comprehensive brand strategies to position the company's products or services effectively in the market.
- Conduct market research to identify trends, consumer preferences, and competitive landscapes.
- Define and maintain the brand identity, including visual elements, messaging, and brand guidelines.
- Ensure consistent brand representation across all communication channels.
- Collaborate with product development teams to align product features and benefits with brand positioning.
- Identify unique selling propositions and differentiation strategies.
- Plan, execute, and evaluate marketing campaigns to promote brand awareness and product launches.
- Coordinate with the marketing team to create compelling content and messaging.
- Oversee the brand's presence on digital and social media platforms.
- Develop and implement social media strategies to engage and grow the brand's online community.
- Collaborate with cross-functional teams, including sales, marketing, and product development.
- Manage relationships with external agencies, vendors, and partners.
- Develop and manage budgets for brand campaigns and initiatives.
- Ensure cost-effective utilization of resources while maximizing brand impact.
- Monitor and analyze key performance indicators (KPIs) related to brand health.
- Use data-driven insights to adjust strategies for optimal brand performance.
- Explore and evaluate opportunities for brand extensions and partnerships.
- Ensure new offerings align with the core brand values.
- Craft and oversee the development of brand communication materials, including press releases, advertising, and promotional materials.
- Stay abreast of industry trends, competitor activities, and emerging consumer behaviors.
- Propose adjustments to strategies based on market dynamics.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
- 2-5 years proven experience in brand management, with a track record of successful brand development.
- Strong analytical and strategic thinking skills.
- Excellent communication and interpersonal skills.
- Familiarity with digital marketing trends and social media platforms.
- Proficiency in using data analytics tools for performance measurement.
Personal Attributes:
- Leadership and team collaboration skills.
- Results-oriented with a focus on achieving measurable outcomes.
- Adaptability and ability to thrive in a dynamic, fast-paced environment.
Method of Application
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