MacTay Consulting has been in existence for over 28 years in Nigeria. We are a member of TACK and TMI, international consulting companies operating in over 60 countries and with a combined experience of over 80years. Our global network of partners and experience means that our clients enjoy all the benefits of a local office, while drawing upon our multi-cultural knowledge and global delivery resource - whenever required. MacTay’s approach is to work together in partnership with our clients, we aim to be in it for the long term but firmly believe that partnerships are created by ensuring that our clients are able to develop the capability to sustain and drive solutions we co create with them. We always have an 'exit strategy’ - ways to provide our clients with the opportunity to pick up the solution and run with it themselves, while making ourselves available anytime we are invited for advice. It is precisely this approach which has led to some clients choosing to work with us for many years, knowing that we are there to support them in their chosen journey.
Job Summary
The Brand Manager builds the marketing strategic plans with the Marketing Lead. He / She works in collaboration with other departments, and external providers to develop and execute local brand strategy in line with global best practice and local requirements.
Requirements
- A bachelor’s degree in marketing, Communications, Business Administration, or related field. MBA is a plus
- Minimum 5-8 years’ experience as a Brand Manager.
- Strong understanding of marketing principles and brand Management.
- Good Understanding/Experience of Commercial and Trade Marketing.
- Creative and Digitally Savvy.
- Excellent analytical and creative problem-solving skills. Great communication skill. French language is an added advantage.
- Experience working in a team-oriented, collaborative environment.
- Strong knowledge of Excel, PowerPoint, multi-dimensional tools (ESSBASE, EOS, Microsoft database type) are necessary.
Responsibilities
- Develop and implement full Brand Plan for the brands in line with company guidelines.
- Manage budget on a regular basis. Ensure optimal allocation of ATL & BTL expenditures, full budget control.
- Accountable for the development, implementation, and control of 360 brand engagement activities based on positioning and brand platform through close collaboration with communication, trade marketing & sales departments. Post campaign evaluation and feedback.
- Support ‘Brand Activation Calendar & responsible for its excellent execution; bi-monthly presentation update to the commercial, communication & trade marketing team/s.
- Support on driving Event, PR & Brand Image Building Activities: from idea generation (Brief) to launch; Close participation with ‘Communication’ department as well as working closely with third party suppliers & agencies.
- Develop detailed new product launch plan: Event & PR, on trade and off-trade activations.
- Provide/deliver clear consumer insights (competitor activity, consumer needs, segmentation, and value proposition) to the sales team of the distributor.
- Monitor the market on a regular basis; internal sales analysis by brand, by channel/by region
- Regular communication on operational matters including updated brand activation plan/calendar, coordinate visit (organizational part); Gain best practices through knowledge of the organization.
- Participate in organizing VIC dinners including post evaluation.
- Monitor & constant tracking of POSM stock ensuring optimal allocation.
- Good team work daily. Generate ideas & out of box thinking.
Method of Application
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