Brand Manager at Quality Foods Africa

Quality Foods Africa is building quality, fast and nutritious food business, with a pan-African ambition. QFA was founded and controlled by experienced ‘on-the-ground’ investors and F&B operators. Our mission is to provide global standards of dining experience, hygiene and first class service to Africa’s consumers - We are a platform looking to assemble a diversified portfolio of internationally proven, leading quick service restaurant brands for roll-out across the continent. Our ambition is to be one of Africa’s largest and most successful multi-brand franchise operators. Africa is the next destination in quick service restaurant space. The QSR industry is in its infancy - whilst customer demand is growing in sophistication and purchasing power.

About the job

• The Brand Manager has the responsibility to develop and execute marketing programs that increase brand identity and brand awareness.
• The person is expected to develop and execute brand strategies offline/traditional, digital, and paid social advertising programs for the business.
• Development of brand marketing strategies to establish strategic direction and program positioning.

Job Description

• Developing and implementing strategies that resonate with the target market.
• Responsible for the development and execution of all in-store events, launches, promotions, and activation for the business/brand.
• Planning and executing marketing initiatives including campaigns, events, sponsorships, and corporate social responsibility programs.
• Building brand awareness and increasing brand value and profitability.
• Researching and analyzing consumer behavior, market trends, and competitor activity.
• Understand the products and services offering and approach of key competitors.
• Ensures all branding and key information strategies are in line with the overall business strategy without compromising the brand’s integrity.
• Conducts research and analyses, translating campaign performance into communication documents and reports, which are distributed to management and key stakeholders. Some of these documents are marketing briefs, competitive analyses, campaign recap decks etc.
• Provide feedback on product development and service offers and participate in their development; collaborate to create, launch, and track the performance of product and service offerings in our markets
• Developing, executing, and coordinating the brand and promotional activities.
  Ensuring that messaging and marketing activities are aligned with brand and company values.

Qualifications

• BSc in Marketing or any related course.

Method of Application