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Brand Marketing Specialist at Green Africa

Green AfricaLagos, Nigeria Digital Marketing
Full Time
Green Africa is a Lagos-based airline with a mission to be the quality airline that will better connect people and resources in Nigeria, and further, open up the West African seaboard.

Job role

  • Support the Brand Marketing Lead in planning and executing strategic brand marketing campaigns to drive awareness and engagement.
  • Implement experiential and face-to-face brand activations that reflect Green Africa’s values and enhance customer affinity.
  • Translate approved marketing strategies into actionable communication and promotional activities.
  • Develop, write, and edit marketing content, including press releases, website copy, social media updates, speeches, and other materials that communicate Green Africa’s brand story.
  • Coordinate with internal stakeholders and the Brand Marketing Lead to manage media relations, press conferences, and information requests.
  • Ensure brand consistency across digital and offline marketing channels.
  • Support the organization and execution of promotional events and campaigns to positively represent the company.
  • Monitor key trends, prepare competitive analysis reports, and share insights to inform brand strategy.
  • Collaborate with partner agencies (Creative, PR, Media, etc.) and vendors to execute campaigns, promotional events, and production of branded merchandise.
  • Track and evaluate campaign performance metrics to support continuous improvement.

Qualifications

  • Bachelor’s degree in Marketing, Communications, Mass Communication, or a related field.
  • 2–4 years of experience in brand marketing, corporate communications, or public relations.
  • Experience executing marketing campaigns and brand activations (aviation or service-oriented industries are an advantage).
  • Excellent communication, writing, and content creation skills.
  • Strong organizational and project coordination abilities.
  • Proficiency in digital marketing tools and social media management.
  • Creative, proactive, and detail-oriented with a passion for brand storytelling.

Method of Application

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