Duplo is building the platform to power the next generation of financial services. Our mission is to help companies expand financial access for all. Our simple and powerful banking-as-a-service API helps companies quickly launch financial products.
- As the Content and Community Specialist for the ECFO community, your role will be to execute content strategies to engage and grow our community.
- Your role involves creating compelling content, fostering meaningful interactions, and building relationships with our audience to drive brand awareness, loyalty, and advocacy.
- In this role, you will work closely with the Head of Marketing and Senior Growth Marketing Specialist to run and manage the community and produce engaging long and short-form content, including but not limited to blog posts, e-books, webinars/podcasts, and social media.
- You may also be expected, from time to time, to support with content needed for Duplo or its subsidiaries.
- You will also be responsible for tracking, monitoring, and reporting on the performance of your content.
Responsibilities:
Strategy
- Develop a growth and content strategy aligned with short and long-term objectives to generate interest in the community, attract new members, and foster engagement among community members.
- Research industry trends, competitor strategies, and audience preferences to inform content planning and generate new ideas to draw the audience's attention.
- Monitor sentiment, feedback, and user behaviour to gain insights and inform future strategies.
Content Creation
- Build and execute a social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
- Oversee all of the ECFO Community’s social media channels as well as the community platform, including analytics and reporting.
- Write clear, error-free, and compelling copy for various mediums (e.g. social ads, blog posts, e-books, email campaigns). Edit and proofread copy as needed.
Community Engagement
- Cultivate and nurture an active and engaged community.
- Organize virtual and physical events to bring community members together and enhance engagement.
- Respond promptly to user comments, messages, and inquiries with a focus on providing value and fostering positive interactions.
- Develop and implement strategies to encourage user-generated content, discussions, and participation.
Requirements:
- At least 3-5 years experience in content and community management experience, ideally at a financial institution
- Creative thinking and problem-solving abilities, with a passion for building and nurturing online communities.
- Meticulous attention to detail and ability to hold grammatical and brand standards
- Strong sense of ownership and determination to get things done.
- Exceptional communicator (written and oral) with strong interpersonal skills
- Can-do attitude with a willingness to roll up your sleeves and figure it out
- Great organizational skills, ensuring nothing falls through the cracks
- Be emotionally intelligent, humble, and excited to work within a team with a diverse set of experiences, backgrounds, and skills
Method of Application
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