Ekóò Pr is a dynamic and innovative organization dedicated to building a strong online presence and understand that building a brand or a talent requires creativity and courage to stand out using data driven marketing solutions and helping our clients and talents make faster and more meaningful connections with their target audience and stand out amongst competition.
Job Responsibilities
- Develop and document a comprehensive content strategy that supports business goals, target audience needs, and brand voice. This includes defining content pillars, target keywords, content formats, and distribution channels.
- Conduct thorough audience research to understand their demographics, interests, pain points, and online behavior. Use data and insights to inform content creation and distribution strategies.
- Create and manage a content calendar that outlines planned content creation and publication schedules. Ensure consistent and timely delivery of content.
- Oversee the creation of high-quality, engaging content across various formats, including blog posts, articles, infographics, videos, social media updates, email newsletters, and more. May also curate relevant content from external sources.
- Develop and execute content distribution and promotion strategies across various channels, including social media, email marketing, paid advertising, and influencer outreach.
Job Requirements
- Bachelor's degree in Marketing, Communications or a related field.
- Proven minimum of 4 years’ experience in content strategy development and execution
- Strong understanding of content marketing principles, SEO best practices, and various content formats.
- Excellent writing, editing, and communication skills.
- Proficiency in content management systems (CMS) and marketing analytics tools.
- Strong analytical, problem-solving, and decision-making skills.
- Ability to work independently and as part of a team.
- Creative thinker with a passion for content marketing.
Method of Application
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