HerVest is a social enterprise providing financial inclusion for women through a Gender Lens Investment (GLI) approach. We are committed to improving women’s lives through greater access to and use of financial services.
Salary Range: 200k -250k
Responsibilities
- Develop and implement end-to-end performance marketing campaigns across various channels (paid search, social media,display advertising, etc.).
- Oversee the creation of compelling and high-quality content,including blog posts,social media content, email campaigns, and multimedia materials.
- Manageand grow our social media presence on platforms such as Facebook, Instagram, Twitter, and LinkedIn.
- Develop and execute social media campaignsto enhance brand visibility and engagement.
- Uphold and enhance the brand identitythrough consistent messaging and visual elements.
- Ensure brand guidelines are followed acrossall marketing materials.
- Monitor and analyze campaignperformance metrics to identify opportunities for improvement.
- Generateregular reports on key performance indicators (KPIs) and present insightsto the marketing team.
- Manage and optimize marketingbudgets to maximizeROI and achieve cost-per-acquisition (CPA) targets.
- Conduct regularbudget reviews and adjustments based on performance and goals.
- Work closely with internal teams,including product, sales,and analytics, to align marketing efforts with overall business objectives.
- Coordinate with external agenciesand vendors to execute campaignseffectively.
- Stay informed about industry trends,competitor activities, and emerging marketingtechnologies.
- Utilize marketresearch to informcampaign strategies and identify growthopportunities.
Method of Application
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