Incorporated in 1998, we have, through strategic initiatives, revolutionized land transportation in Nigeria. A proudly Nigerian enterprise, our mission to excel is a classic story of humble beginnings. From what could pass for a car shed in Uselu, our ultra-modern terminals now dot Nigeria's travel land-scape.
GIGM was incorporated in 1998, we have, through strategic initiatives, revolutionized land transportation in Nigeria. A proudly Nigerian enterprise, our mission to excel is a classic story of humble beginnings. From what could pass for a car shed in Uselu, our ultra-modern terminals now dot Nigeria's travel land-scape.
Responsibilities
- Create high quality marketing and communications content from concept through delivery that promote GIGM’s brand, Mission and Vision priorities
- Develop engaging multi-channel content to support impactful campaigns.
- Be an effective team player who will be in the weeds of priority projects to ensure successful activation through careful project planning, execution, and monitoring
- Establish best practices for marketing program execution, including defining project scopes, outlining deliverables, timelines, and execution efforts
- Collaborate with the Marketing and Communications team to identify new and promising opportunities to drive greater supporter engagement within propriety projects
- Devise and execute marketing campaigns to drive/improve quantifiable business metrics through innovative and pace-setting initiatives and ideas. These metrics include consumer demand (sales), customer satisfaction, brand strength
- Manage the administration of the company’s website and all social media pages, ensuring correctness and brand consistency of information thereon.
- Respond to inquiries and attend to press releases with management approval.
- Brainstorm and develop ideas for effective brand value enhancement.
- Work with other team members to develop, organise and manage company events, including KSS (Knowledge Sharing Session), TGIF (Thank God Its Friday), periodic employee bonding programs, CSR initiatives etc.
- Translate company business objectives into creative and executable corporate communications strategies and programs.
- Work with the Admin team to produce company-branded collaterals and corporate gift items, including identification and negotiation with relevant vendors, suppliers, stakeholders, and business partners.
- Demonstrate strong judgment in understanding key trends and news elements to develop a successful PR program with proactive and responsive media relations activities.
- Work with the Sales team to develop and implement marketing strategies and programs to promote the branding as well as products and services of the company.
- Maintain a rigorous and consistent approach to branding, messaging, content, quality, and general look and feel throughout communications and external messaging (touchpoints).
Requirements:
- Minimum of 5 years’ cognate experience working in Corporate & Marketing communications role
- BSc/ HND from an accredited Tertiary Institution
- Post Graduate/ Professional qualification will be an added advantage
- Proven success designing and executing marketing and communications strategies and campaigns
- Up to date on industry trends and able to stay ahead of the curve
- Excellent organizational and project management skills and ability to meet deadlines
- Must be able to think analytically and strategically
- Capable of working well as part of a team as well as independently
- Great multitasker and capable of simultaneously managing multiple projects with different deadlines
- Familiarity or experience working with CRM software is an asset
- Proven strong presentation and communication skills.
- Knowledge and understanding of communications practices, tools, and techniques in social media.
- Proactivity, self-motivation, and the ability to meet deadlines
- Creativity in developing relevant marketing content
- Highly developed project and time management skills
Method of Application
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