Suacasa is a property developer focused on building design-led properties. We build innovative and design-led schemes in a number of locations across Nigeria. We have continued to gain an outstanding reputation as one of Nigeria’s foremost developers specializing in luxury refurbishments.
Position Overview
- We are seeking a talented Digital and Traditional Marketer with extensive experience in real estate and property sales, particularly in marketing luxury buildings.
- The ideal candidate will be a creative, tech-savvy communicator who excels at crafting compelling marketing campaigns across various platforms.
- This role requires a collaborative team player with a deep understanding of both digital and traditional marketing strategies, as well as strong analytical skills to drive measurable results.
Key Responsibilities
- Develop and implement comprehensive marketing strategies to promote our luxury real estate offerings through both digital and traditional channels.
- Create captivating content for websites, social media, newsletters, brochures, and other promotional materials that effectively showcase our properties.
- Manage and optimize digital marketing campaigns (SEO, PPC, social media marketing, email marketing) to increase online visibility and engagement.
- Coordinate and execute traditional marketing initiatives such as events, exhibitions, and print advertisements while ensuring brand consistency.
- Conduct market research to identify trends, competitive landscape, and customer preferences in the luxury real estate sector.
- Collaborate with the sales team to ensure marketing strategies align with sales objectives and drive conversions.
- Analyze and report on campaign performance metrics to assess effectiveness and make data-driven adjustments.
- Maintain the company's online presence, including website updates and social media management.
- Build and nurture relationships with relevant media outlets and influencers to enhance public relations efforts.
Measurable KPIs
- Increase in brand awareness and visibility in the luxury real estate market, measured through website traffic and social media engagement.
- Successful lead generation and conversion rates from marketing campaigns.
- Performance metrics of digital campaigns based on CTR, conversion rates, and ROI.
- Feedback from clients and team members regarding the quality and effectiveness of marketing materials.
- Successful execution and attendance metrics for promotional events and exhibitions.
Experience and Qualifications
- Bachelor’s Degree in Marketing, Communications, Business, or a related field.
- A Master’s degree is a plus.
- Minimum of 4 years of experience in a marketing role within the real estate sector, with a proven track record in marketing luxury properties.
- Experience with both digital and traditional marketing strategies, including social media, SEO, email campaigns, and print advertising.
- Familiarity with design tools (such as Adobe Creative Suite) and CRM software is a plus.
- Strong portfolio demonstrating successful marketing campaigns for luxury real estate.
Competencies:
- Excellent written and verbal communication skills, with a strong ability to craft compelling messages.
- Proficiency in digital marketing tools and platforms (Google Analytics, AdWords, social media advertising, etc.).
- Strong creative thinking and problem-solving abilities.
- Exceptional organizational skills and attention to detail.
- Ability to work collaboratively within a team and manage multiple projects simultaneously.
- A keen understanding of luxury real estate marketing and customer behavior.
Method of Application
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