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Digital Design & Brand Specialist at Welcome2Africa

Welcome2AfricaAbuja, Nigeria Digital Marketing
Full Time

Welcome2Africa International is a trade and investment facilitation company with a special focus on Nigeria’s Agricultural and Maritime Sector. We support investors, multinationals, and key stakeholders within and outside Africa to advance their trade and investment goals, by providing an array of services and programs.

Position Overview

We’re looking for a highly skilled and driven design professional to own W2A’s visual identity across digital and print channels. You must be passionate about branding, capable of producing high-quality designs under tight deadlines, and willing to contribute proactively to brand evolution. If you\'re a visual communicator who can transform strategy into impactful visuals, we want to hear from you.

Core Responsibilities

Brand Identity Development

  • Maintain and enhance a consistent brand identity across all platforms.
  • Design logos, color palettes, typography, branded templates, and visual guidelines.
  • Produce materials such as brochures, presentations, business cards, and branded souvenirs.
  • Periodically audit and refine existing brand assets.

Digital & Print Graphic Design

  • Design graphics for W2A website, social media, newsletters, and marketing campaigns.
  • Create high-impact visuals for events: banners, posters, stage backdrops, and publications.
  • Ensure all assets are optimized for specific formats and platforms (print and digital).

Visual Content Collaboration

  • Work with the communications and growth teams to design visuals for campaigns.
  • Collaborate with other departments to ensure alignment with brand goals.
  • Provide creative input that supports and enhances campaign strategies.

Website and Digital Presence

  • Support the redesign and upkeep of the W2A website from a visual design perspective.
  • Design engaging infographics, research visuals, and multimedia elements.
  • Ensure brand consistency across all digital touchpoints.

 Innovation & Trend Research

  • Stay informed about design trends, digital innovation, and competitors’ branding approaches.
  • Propose new ideas to elevate W2A’s visual engagement and visibility. 

Method of Application

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