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Digital Marketer at eRecruiter Nigeria

eRecruiter NigeriaLagos, Nigeria Digital Marketing
Full Time
eRecruiter Nigeria has deep knowledge of Human resources and recruitment. Our business is in Talent acquisition, recruitment, outsourcing and everything that revolves around Talent. From acquisition to testing return on investment (ROI) on talent and everything in between. Our goal is to re-define the Nigerian recruitment industry. In the last two years eRecruiter Nigeria has evolved to become a strong recruitment consulting brand in Nigeria. We have successfully expanded our operations to different practice areas. These practices cover various sectors: Financial Services, Oil & Gas and Power, FMCG, Hospitality and Retail, Professional Services and Construction. Each practice is supported by a cloud-based applicant tracking system (ATS) enabling consultants, wherever they are in the world, to access the same information. This way, our efficiency as a business is unparalleled. Also our approach of developing strong relationships with top professionals, each practice area is able to specialise in identifying and supplying high quality, hard-to-find, local and international candidates to our clients. Our Capabilities: Contingency Recruitment Executive Search Contract/Interim Managed Services Recruitment Training Recruitment Strategy Design Recruitment Benchmarking International Recruitment

Key Responsibilities:

Develop and Implement Digital Marketing Strategies:

  • Design and execute comprehensive digital marketing plans to promote our blockchain products and services.
  • Identify target audiences and create tailored marketing campaigns to reach and engage them effectively.

Content Creation and Management:

  • Produce high-quality content, including blog posts, articles, social media updates, newsletters, and videos, to educate and engage our audience about blockchain technology and our offerings.
  • Manage the content calendar and ensure timely publication across all digital channels.

Social Media Marketing:

  • Develop and execute social media strategies to increase brand awareness and engagement on platforms such as Twitter, LinkedIn, Facebook, and Telegram.
  • Monitor social media trends and adjust strategies accordingly to maximize impact.

SEO and SEM:

  • Optimize website content for search engines to improve organic search rankings and drive traffic.
  • Manage and execute paid search campaigns (Google Ads, Bing Ads) to generate leads and conversions.

Email Marketing:

  • Develop and manage email marketing campaigns to nurture leads and keep our audience informed about updates, events, and promotions.
  • Segment email lists and personalize content to enhance engagement and conversion rates.

Analytics and Reporting:

  • Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, SEMrush, and social media analytics platforms.
  • Provide actionable insights and recommendations to improve campaign effectiveness.

Collaboration and Coordination:

  • Work closely with the product, design, and development teams to ensure marketing efforts align with product launches and updates.
  • Collaborate with external partners, influencers, and industry experts to expand our reach and credibility.

Requirements

Key Requirements:

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Proven experience as a Digital Marketer, preferably in the blockchain or tech industry.
  • In-depth knowledge of digital marketing strategies, including SEO, SEM, social media, content marketing, and email marketing.
  • Strong understanding of blockchain technology and its applications.
  • Excellent written and verbal communication skills.
  • Proficiency in using digital marketing tools and platf?orms (e.g., Google Analytics, SEMrush, Hootsuite, Mailchimp).
  • Ability to analyze data and derive actionable insights.
  • Creative thinker with a strategic mindset and a results-driven approach.
  • Ability to work independently and collaboratively in a fast-paced environment.

Method of Application

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