Fingo Consulting Ltd is a mission-driven advisory firm committed to empowering Nonprofits, Startups, and Micro, Small, and Medium-sized Enterprises (MSMEs). We provide expert financial and management advisory services tailored to meet the complexities and evolving needs of our clients operating in dynamic and challenging environments. Our goal is to enable sustainable growth, operational excellence, and long-term impact through strategic guidance and innovative solutions.
Position Overview
The Digital Marketer will design and execute FiNGO Consulting’s digital marketing and business-development strategy. The role combines online marketing expertise with lead generation and client outreach, ensuring the company maintains a strong digital presence while actively sourcing and pursuing new consultancy opportunities.
Key Responsibilities
Digital Marketing & Brand Visibility
- Develop and implement a comprehensive digital marketing strategy aligned with FiNGO’s business objectives.
- Manage content creation and campaigns across the website, email, and social media platforms.
- Coordinate paid advertising (Google Ads, LinkedIn, Facebook, Instagram) and optimize SEO/SEM for higher search rankings.
- Monitor and report on KPIs such as web traffic, engagement, and campaign ROI.
Opportunity Sourcing & Lead Generation
- Identify consultancy opportunities online—including tenders, RFPs, donor-funded projects, and partnership calls—via relevant portals, professional networks, and industry websites.
- Build and maintain a database of prospects and qualified leads.
- Draft and send personalized outreach emails to potential clients and partners.
- Follow up on leads through email, calls, and LinkedIn to nurture relationships and convert prospects into contracts.
- Collaborate with the operations team to prepare capability statements and marketing collateral for proposals.
Client Relationship Management
- Maintain an up-to-date CRM or lead tracker, recording all communications and next steps.
- Provide weekly reports on leads generated, proposals submitted, and follow-up status.
- Support the consulting team in scheduling meetings and presentations with prospects.
Qualifications & Skills
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2–4 years’ experience in digital marketing and B2B lead generation, preferably in professional services or consulting.
- Demonstrated ability to research and identify consultancy opportunities on donor, government, or private-sector platforms.
- Strong email marketing skills and familiarity with CRM tools (HubSpot, Zoho, Salesforce, etc.).
- Excellent written and verbal communication; persuasive outreach and follow-up skills.
- Proficiency in Google Analytics, SEO/SEM, and social media advertising.
- Self-starter with strong organizational and time-management abilities.
Key Performance Indicators (KPIs)
- Number and quality of consultancy opportunities identified monthly.
- Growth in qualified leads and conversion rate to proposals or contracts.
- Increase in website traffic, social engagement, and email campaign metrics.
- ROI on paid advertising campaigns.
Compensation & Benefits
- Competitive salary plus performance-based incentives for leads converted to contracts.
- Opportunities for professional development and training.
- Flexible work arrangements (if applicable).
Method of Application
Signup to view application details.
Signup Now
