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Digital Marketing Associate at Project Growth

Project GrowthNigeria Digital Marketing
Full Time
Project Growth champions remote flexibility, prioritizes employee well-being, fosters inclusivity, and cultivates a culture of continuous learning and innovation. All roles are remote unless it is explicitly stated otherwise. Join our global tech journey!

Key Responsibilities:

Social Media Management:

  • Manage social media posts across various channels, primarily focusing on LinkedIn and Meta, with additional attention to Reddit, YouTube, and Twitter.
  • Increase brand visibility and engagement through consistent social media presence.

Content Posting:

  • Post blogs and other content on the website.
  • Ensure content is optimized for search engines and effectively communicates the brand’s message.

Newsletter Optimization:

  • Collaborate with the team to strategize and optimize newsletter sign-ups on the website.
  • Drive an increase in pipeline and subscriber engagement.

Design Editing:

  • Edit and refine marketing templates in Figma to align with brand guidelines and campaign needs.

Data Integration & Reporting:

  • Use Databox and Slack integration with HubSpot to monitor key marketing metrics and inform data-driven decision-making.

Marketing Automation (Nice to Have):

  • Track and manage HubSpot automations, including demo forms and lead nurturing workflows.
  • Experience in this area is highly advantageous but not required.

What Success Looks Like:

Increased Social Media Engagement:

  • A consistent and engaging social media presence that drives brand awareness and community interaction across targeted platforms.

Effective Content Management:

  • High-quality and optimized blog posts that enhance website traffic and audience engagement.

Growth in Newsletter Sign-Ups:

  • Implementation of strategies that result in a measurable increase in newsletter sign-ups and lead generation.

Smooth Marketing Automation:

  • Efficient management of HubSpot automations, resulting in streamlined lead nurturing and improved conversion rates.

Creative & Brand-Aligned Designs:

  • Production of visually appealing marketing materials that reflect the brand’s identity and resonate with the target audience.

Qualifications:

Experience:

  • 2+ years of experience in digital marketing, with a focus on social media management.

Social Media Expertise:

  • Proficiency in managing and posting on social media channels, particularly LinkedIn and Meta.
  • Experience with Reddit, YouTube, and Twitter is a plus.

Content Management:

  • Experience in posting content on websites.

Technical Skills:

  • Familiarity with HubSpot and its integration is highly advantageous.
  • Basic design editing skills in Figma are required.

Analytical Skills:

  • Ability to track and interpret key marketing metrics and use data to inform and optimize marketing strategies.

Communication Skills:

  • Fluent in English, with excellent verbal and written communication skills.

Method of Application

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