We are Cornerstone Insurance Plc. Incorporated on 26th July 1991 as a private limited liability company and became a Public Limited Liability, quoted on the Nigerian Stock Exchange in 1997. Our organisation was established to conduct Insurance business in a professional, ethical and customer-focused manner and has remained committed to these values over the years. The Company is licensed and re-certified by the National Insurance Commission (NAICOM) to do both General and Life businesses and the classes of Insurance business we currently undertake include the following: Motor Vehicle, Aviation, Marine, Engineering All Risks, Asset Protection, Liability to Third Party, Oil & Gas, Group Life, Credit Life, Mortgage Protection, Term Assurance, Wealth Creation Products and Takaful (Islamic Insurance) The company’s Authorized Share Capital and Market Capitalization is N5billion and N4.4billion respectively, while the Shareholders’ Funds is N6.9billion as at December, 2013. The total assets of the company are in excess of N14 billion . At Cornerstone, we remain committed to both our core values of Integrity, Empathy, Professionalism, Innovation, and Team Spirit and our continued mission of delivering value beyond expectations through needs-based products and quality service.
- The ideal candidate will have a passion for all things marketing and technology.
- You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue.
- You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.
Responsibilities
- Assist in the formulation of strategies to build a lasting digital connection with consumers.
- Launch and manage optimized online adverts through (SEO, SEM, Mobile, Google Display & Video) to increase company and brand awareness.
- Launch optimized online adverts through Google Adwords, Facebook etc. Be actively involved in SEO efforts (keyword, image optimization etc.)
- Provide creative ideas for content marketing.
- Collaborate with designers to improve user experience.
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up to date.
- Maintain partnerships with media agencies and vendors.
- Measure ROI
- Retargeting
- Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.
- Analyse digital marketing analytics reports and share insights with the team to develop optimization plans.
Requirements and skills
- Proven experience as Digital Marketing Executive
- Excellent understanding of digital marketing concepts and best practices
- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
- Working knowledge of ad serving tools (e.g. Atlas)
- Perfect knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.)
- Skills and experience in creative content writing
- Analytical mindset and critical thinking
- Excellent communication and interpersonal skills
- BSc/BA in marketing or relevant field
Method of Application
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