Digital Marketing Skill Institute was founded in 2012 by Tobi Asehinde during his master's final year at the Portsmouth University, United Kingdom in his bedroom with just a laptop, a sofa, bed and internet connection . During his master's final year, Tobi teamed up with his flatmate to start an online
About Job
- We are in search of a skilled and result-driven Digital Marketing Ads Executive to manage and optimize our online advertising campaigns.
- The ideal candidate should have experience running and analyzing paid ad campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other digital channels. You will be responsible for developing ad strategies, optimizing performance, and maximizing ROI.
Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns across multiple platforms (Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, etc.).
- Conduct keyword research and audience targeting to enhance campaign effectiveness.
- Monitor and analyze campaign performance metrics, including CTR, CPC, conversion rates, and ROI.
- Develop and test ad creatives, headlines, and copy to improve engagement and conversions.
- Optimize bidding strategies and budgets to achieve the best possible results.
- Conduct A/B testing on ad creatives, landing pages, and targeting methods.
- Stay up-to-date with the latest digital advertising trends, tools, and best practices.
- Prepare and present performance reports with insights and recommendations for improvement.
- Create marketing content (design and video) to align ad campaigns with overall marketing strategies.
Requirements & Skills
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience (2+ years) in digital advertising and paid media management.
- Expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other PPC platforms.
- Strong Graphics design skills
- Strong analytical skills and experience with data-driven decision-making.
- Proficiency in Google Analytics, Google Tag Manager, and other tracking tools.
- Knowledge of SEO principles and how they integrate with paid campaigns.
- Experience with A/B testing and conversion rate optimization (CRO).
- Ability to manage multiple campaigns and meet deadlines.
- Strong communication and collaboration skills.
- Google Ads and Meta (Facebook) Blueprint certifications are a plus.
- Attention to detail and ability to multitask.
- Ability to interpret website traffic and online customer engagement metrics.
- Must have completed NYSC
- Proven work experience as a community manager
Method of Application
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