Ezyride Global Resources Limited is a revolutionary ride-hailing service that provides secure, scheduled, and convenient rides within cities. Our innovative platform connects passengers with trusted drivers, ensuring a safe and enjoyable journey to their destinations. With routes covering hotels, estates, and airports, we are dedicated to enhancing the travel experience for our customers.
PURPOSE OF THE JOB:
- We are seeking a skilled and motivated Digital Marketing Executive to join our vibrant Sales & Marketing team. In this role, you will support our digital marketing efforts, helping to enhance our online presence and drive engagement with our target audience. You will collaborate with team members to execute various digital marketing campaigns and initiatives that align with our strategic objectives.
RESPONSIBILITIES:
- Assist in creating, editing, and publishing high-quality digital content across various platforms, including the company website, social media channels, and email campaigns.
- Manage and grow the company’s social media presence by developing engaging content, responding to inquiries, and monitoring social media trends.
- Support SEO efforts by incorporating effective keywords, improving website content, and analyzing performance metrics to enhance organic search rankings.
- Aid in the design, implementation, and analysis of targeted email marketing campaigns to engage customers and drive conversions.
- Collaborate with the marketing team to plan and execute digital marketing campaigns, including pay-per-click (PPC) and display advertising.
- Monitor and analyze key performance indicators (KPIs) for various digital marketing initiatives, providing regular reports and insights to improve performance.
- Conduct research to identify industry trends, competitor activities, and customer preferences to inform marketing strategies.
- Work closely with other departments, such as business development and customer service, to ensure alignment of marketing initiatives with overall business goals.
- Stay updated on the latest digital marketing trends, tools, and technologies to enhance skills and contribute innovative ideas to the team.
TECHNICAL COMPETENCIES:
- Bachelor’s degree in Marketing, Communications, Business, or a relevant field.
- 2-3 years of experience in digital marketing or a related field.
- Familiarity with digital marketing tools and platforms, including Google Analytics, social media management tools, and email marketing software.
- Basic understanding of SEO principles and best practices.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and experience with graphic design tools (e.g., Adobe Creative Suite, Canva) is a plus.
BEHAVIOURAL COMPETENCIES
- Ability to think outside the box and develop innovative content and marketing strategies.
- Strong focus on accuracy and quality in all tasks and deliverables.
- Effective written and verbal communication skills, with the ability to articulate ideas clearly and persuasively.
- Collaborative mindset with the ability to work effectively with cross-functional teams and contribute positively to team dynamics.
- Flexibility to learn new tools and adapt to changing priorities and deadlines in a fast-paced environment.
KEY PERFORMANCE INDICATORS:
- Engagement rates on social media platforms (likes, shares, comments).
- Growth in website traffic and overall user engagement metrics.
- Email campaign performance, including open and click-through rates.
- Search engine ranking improvements for targeted keywords.
- Contribution to lead generation and conversion rates from digital marketing initiatives.
Method of Application
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