De Koolar Nigeria Limited is a 100% owned indigenous HVAC Company with over two decades of industry experience. We are leading Nigerian manufacturers and suppliers of a range of Ice Block Making Machine, Coldroom, Blast Freezers, Cold storage barns, Ovens, Refrigerators and Air Conditioners, among other domestic and industrial heat transfer equipment. Our services include all aspects of design, installation, maintenance and repairs of domestic, commercial and industrial systems.
Role Overview
- The Digital Marketing Officer will be responsible for managing De Koolar’s digital channels to drive brand visibility, generate leads, and convert prospects into paying customers.
- This role combines digital campaign management with direct sales responsibility, requiring a results-driven professional who can leverage digital tools, content, and analytics to achieve measurable business growth.
Key Responsibilities
Digital Marketing & Lead Generation:
- Plan, execute, and optimize digital campaigns across SEO, SEM, social media, email, and display networks.
- Manage and grow De Koolar’s online presence (website, LinkedIn, Google Business, Meta platforms, etc.).
- Create compelling digital content (posts, ads, videos editing and production, newsletters) tailored to target audiences.
- Drive inbound lead generation campaigns aligned with product offerings.
Sales & Deal Closure:
- Engage with leads generated through digital channels, qualify prospects, and close deals.
- Manage the digital sales pipeline, ensuring timely follow-up and conversion.
- Collaborate with the Business Development team to align digital sales with field activities.
- Meet and exceed assigned monthly and quarterly sales targets.
Customer Engagement & CRM Integration:
- Capture and update customer data in De Koolar’s CRM system for effective tracking.
- Nurture relationships with prospects and customers through personalized digital touchpoints.
- Provide excellent pre- and post-sales support via digital communication channels.
Analytics & Performance Tracking:
- Monitor and report performance of digital marketing and sales activities.
- Track KPIs including reach, engagement, leads generated, conversion rates, and revenue closed.
- Provide insights and recommendations to improve campaign ROI and sales efficiency.
Key Performance Indicators (KPIs):
- Number of qualified leads generated via digital channels.
- Conversion rate of leads to sales.
- Monthly/quarterly revenue achieved from digital channels.
- Engagement growth across social media and website.
- Customer satisfaction and retention from digital touchpoints.
Qualifications & Skills
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 2–4 years’ proven experience in digital marketing and sales (B2B preferred).
- Strong knowledge of digital marketing tools (SEO, Google Ads, Meta Business Suite, LinkedIn Ads, email automation).
- Track record of achieving and exceeding sales targets.
- Proficiency with CRM systems and digital sales tools.
- Excellent communication, negotiation, and customer engagement skills.
- Creative, analytical, and performance-oriented mindset.
Method of Application
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