Yaphi Tech Nigeria Limited is a Leading Lifestyle brand, essentially created to provide great quality products, from luxury wristwatches, bags, make-up, sneakers, home and electronic appliances, at affordable prices.
Job Description
- We are seeking a talented Digital Marketing Specialist to join our dynamic marketing team.
- The ideal candidate will have a passion for all things marketing and technology.
- You will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products/services.
- Your main duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks.
Responsibilities
- Develop and manage digital marketing campaigns
- Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, LinkedIn, and other relevant platforms
- Manage and maintain the company’s website(s)
- Track and analyze website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts, and audio content to online sites
- Arrange webinars and webcasts
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies, and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Work on printed material to supplement online products
- Attend product launches and networking events.
Requirements
- Candidates should possess an OND qualification with 1 - 2 years relevant work experience.
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google AdWords campaigns
- Strong analytical skills and data-driven thinking.
Method of Application
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