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Digital Marketing Specialist (Media Buyer) at DentistFind

DentistFindLagos, Nigeria Digital Marketing
Full Time
DentistFind connects patients with dental practitioners in a convenient and efficient way. DentistFind's mission is to create an environment for the patient and dentist that fosters trust and understanding through education, communication, and transparency. Our website offers a directory of dentists where you can find the perfect provider for your needs all from one place. We provide webinars on dental education as well as our own dental marketing course to help practitioners get ahead of the curve when it comes to their business strategies.

Job Overview:

  • Working directly with the CEO and Marketing Manager, you are an experienced Media Buyer. You will create and optimize ads on various platforms ads, analyze ads data, create reports and provide recommendations to improve returns on ad spend.
  • There will also be a portion of this role where you will assist with other marketing tasks and be in direct communication with clients. You will be successful in this role if you are highly organized, detail oriented and result oriented.
  • You bring your experience of working on fast paced and dynamic teams together with our company values to help our team run profitable ads campaigns.

Key Responsibilities:

  • Develop all aspects of digital campaigns including: ad account setup, audience research, creatives, copy, bidding and scheduling.
  • Execute paid campaigns across platforms including Google, Facebook, Instagram, TikTok etc.
  • Stay up to date with trends and follow best practices in performance marketing.
  • Creatively test various parameters of ads campaigns and paid platforms.
  • Coordinate budget allocation across platforms and campaigns.
  • Monitor ads and identify poor performance in campaigns.
  • Respond and communicate directly to clients if needed.
  • Frequently analyze data and create reports.

Required Skills and Qualifications:

  • Minimum of 3 years of experience as media buyer or similar role with experience in digital media.
  • Proven experience in performance marketing with a proven track record of success.
  • Show agile thinking, make data driven decisions and with an eye for details.
  • You are organized, a fast action taker and display flexibility in thinking.
  • Proficient in Excel, Facebook Ads Manager, Google Ads etc
  • Solution oriented with ability to show and take initiative.
  • Innovative, accustomed to working under tight deadlines.

Preferred Qualification:

  • Google Analytics, META certification and/or Google Ads certification is a plus.

Method of Application

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