Digital Media Lead at WootLab

We are committed to our customers’ success from start to finish

We provide cutting edge technical solutions and premium software development services to businesses and organizations, with a unique focus on building strong and collaborative relationships with our clients.

JOB DESCRIPTION

• Lead the development, implementation, and management of social media strategies to expand reach and grow Wootlab’s followership and engagement.
• Collect and maintain a deep understanding of social metrics, providing monthly and post-campaign analysis.
• Collaborate with team members to create and curate high-quality and engaging social media content, blogs, articles, and other online content, including text, images, videos, and interactive elements. Ensure all messaging aligns with key organizational strategies and maintains a strong online company voice.
• Define and evaluate key performance indicators (KPIs) and metrics including website traffic, engagement and conversions to track the success of digital media campaigns, making adjustments for improvement.
• Collaborate with internal stakeholders, including business development, software engineering, and programs teams, to align digital media efforts with overall marketing strategies and ensure brand consistency across all digital channels.
• Lead the documentation of events/ programs affiliated with Wootlab and curate into social media content to be shared across social media platforms.
• Develop working relationships with key internal and external stakeholders and partners to gather additional nuances and information necessary to produce comprehensive communications materials.
• Conceptualise, plan, and produce high-quality documentaries or docuseries that showcase the organization’s growth.
• Highlight success stories, challenges overcome, and the overall positive impact of all projects executed by the organization, working with the relevant team to capture the stories and lessons learned.
• Continuously assess the effectiveness of the media strategy and adjust tactics as needed based on feedback and results.
• Promote and ensure compliance with internal and external communications standards, guidelines, processes, and protocols, including branding and marking.

REQUIREMENTS

• Minimum of 2 years experience in digital media management, communications or a related field
• Excellent understanding of digital media platforms and analytics.
• Demonstrated ability to work in an action-oriented, cross-functional environment
• Experience in effective management of online platforms and content development
• Strong conceptual thinking to create relevant advocacy materials for projects and activities with innovative elements.

CORE SKILLS AND COMPETENCIES

• Demonstrated expertise in community participation and communications, as well as the capacity to effectively position and promote causes.
• Proven writing, editing and language skills, and an ability to convey complex ideas in a concise, clear, direct, and lively style.
• Strong organizational and interpersonal skills, ability to meet deadlines and to manage multiple tasks effectively and efficiently, ability to take initiative and be innovative.
• Must be able to identify trends and create content that fits per time.
• Social media savviness (outstanding social media engagement)
• Strong storytelling and copywriting skills
• Excellent interpersonal and communications skills

Method of Application