We are a one stop platform that counsel businesses and organizations on their key strategic issues, leveraging our deep industry expertise and using analytical rigor to help them manage the toughest and most critical business problems. We also connect customers and users to the best products and services and make it easy to access these products and services at the best price. Thus, you can trust us when we say we do “more than marketing”.
Role Overview:
- The Digital Media Officer will take a more strategic role in managing digital content and online presence, developing campaigns, and driving engagement across all digital platforms. This fully onsite position requires someone with a strong understanding of digital marketing strategies and the ability to lead the creation of impactful content.
Key Responsibilities:
- Digital Strategy Implementation: Develop and execute digital marketing strategies aimed at enhancing brand visibility and driving engagement.
- Social Media Strategy & Execution: Manage and optimize social media campaigns, ensuring content is aligned with brand objectives and resonates with the target audience.
- Content Creation & Planning: Lead the creation of compelling and original content across all digital platforms, collaborating with designers and other content creators.
- Campaign Analysis: Monitor campaign performance and KPIs using analytics tools (e.g., Google Analytics, social media insights) and provide strategic recommendations to improve performance.
- Email Campaigns & CRM Management: Design and execute email marketing campaigns, managing subscriber lists and ensuring effective communication.
- Online Community Management: Proactively manage the company’s online community by engaging with users, answering questions, and fostering a positive brand image.
- SEO & Website Optimization: Work closely with the web development team to ensure website content is optimized for SEO and delivers a smooth user experience.
- Trend Analysis: Stay on top of the latest digital marketing trends and innovations, bringing fresh ideas to the table.
Qualifications & Skills:
- Bachelor\'s degree in Digital Marketing, Communication, or a related field.
- 2+ years of experience in a digital media or digital marketing role.
- Strong understanding of digital media platforms, SEO, and content management systems.
- Proficient in analytics and reporting tools such as Google Analytics, Facebook Insights, and social media management platforms.
- Experience in managing email campaigns and CRM platforms (e.g., Mailchimp).
- Ability to create and manage digital media budgets and campaigns.
- Excellent communication and interpersonal skills.
- Creative and strategic thinker with the ability to multitask and meet deadlines.
Method of Application
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