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Digital Social Media Marketer at Eric Kayser

Eric KayserLagos, Nigeria Digital Marketing
Full Time
Eric Kayser has successfully shared his vision of baking with the rest of the world by creating a truly global business. In every country, our products reflect local culture and tastes. Although the Monge baguette remains one of Maison Kayser's flagship products, elsewhere bread takes on different shapes and flavours.

Job Overview

  • We are seeking a dynamic and creative Social Media Marketer with strong graphic design and video editing skills to join our team.
  • The ideal candidate will be responsible for managing our social media presence, creating visually engaging content, and driving online engagement across all platforms.
  • This role requires a blend of strategic thinking, creativity, and technical expertise.

Responsibilities
Social Media Management:

  • Develop, implement, and manage social media strategies to enhance brand awareness and engagement.
  • Create, curate, and schedule content across all social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
  • Monitor social media accounts for engagement opportunities, responding to comments, messages, and mentions in a timely and professional manner.
  • Analyse and report on social media performance, providing insights and recommendations for improvement.

Content Creation:

  • Design eye-catching graphics and visual content that aligns with the brand’s identity and marketing goals.
  • Create and edit videos for social media campaigns, ensuring they are optimized for each platform.
  • Develop compelling copy that complements visual content and drives user engagement.

Campaign Management:

  • Plan and execute social media campaigns, including promotions, contests, and product launches.
  • Collaborate with the marketing team to ensure social media campaigns are integrated with broader marketing strategies.

Trend Analysis and Adaptation:

  • Stay up-to-date with the latest social media trends, tools, and best practices.
  • Adapt strategies and content based on emerging trends and platform changes.

Brand Consistency:

  • Ensure all social media content reflects the company’s brand voice, values, and guidelines.
  • Work closely with the design and marketing teams to maintain a consistent brand image across all channels.

Collaborations and Partnerships:

  • Identify and engage with influencers, brand ambassadors, and potential collaborators to expand the brand's reach.
  • Manage relationships with external partners and agencies as needed.

Qualifications

  • Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field (or equivalent experience).
  • Proven experience as a Social Media Marketer, with a strong portfolio demonstrating graphic design and video editing skills. A candidate with 4 to 5 years experience would be ideal for this role

Technical Skills:

  • Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro).
  • Familiarity with social media management tools (e.g., Hootsuite, Buffer).
  • Understanding of SEO and web traffic metrics is a plus.
  • Creativity: Strong creative vision with an eye for aesthetics and detail.
  • Communication: Excellent written and verbal communication skills.
  • Time Management: Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Team Player: Ability to work collaboratively with cross-functional teams.

Salary
N300,000 - N350,000 monthly.

Benefits:

  • Competitive salary and benefits package.
  • Opportunities for professional development and growth.
  • Great company culture
  • Creative and collaborative work environment.

Method of Application

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