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Ecommerce Growth Manager at Natural Girl Wigs

Natural Girl WigsLagos, Nigeria Digital Marketing
Full Time
Natural Girl Wigs is a beauty brand that produces natural textured hair for black women across the world. Visit our website: naturalgirlwigs.com to learn about us.

Job Description

  • We are seeking an experienced growth marketer with strong technical skills, a strong background in conversion rate optimization and revenue optimization, experience executing initiatives to convert and retain customers, and the ability to use analytics tools well to make decisions.
  • You will collaborate closely with multiple teams including content marketing team which comprises of social media, UGC/influencer management, and content creation.
  • The ideal candidate will be responsible for managing our Shopify store front, and managing marketing campaigns that promote products on our website via the following channels: SEO, email automation, and Facebook ads. T
  • his role requires a high level of creativity, attention to detail, and expertise in various digital marketing tools and platforms.

Responsibilities

  • Ensure all installed Shopify apps and third-party tools function correctly without breaking site performance
  • Manage tool setup, app integrations, and configurations (e.g. upsell apps, reviews, loyalty tools)
  • Manage email automation workflows (Klaviyo or equivalent from triggers to segmentation logic to revenue optimization.
  • Build and maintain Zapier automations for cross-team workflows and internal productivity
  • Monitor Shopify analytics, GA4, Hotjar, and other tools to diagnose drop-off or conversion issues
  • Serve as the technical point of contact for internal teams with website/tooling requests
  • Plan and execute digital marketing activities across SEO, email automation, and direct response ads.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Brainstorm new and creative growth strategies using the tools at your disposal.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Be the responsible party on issues related to Shopify management and own the conversion rate optimization of our Shopify website.

Qualifications
Education and Experience:

  • Bachelor’s Degree in Engineering or Math or a related field.
  • At least 3 years of experience actively working on Email automation, SEO, and Facebook ads.
  • Experience managing or running an online store on Shopify or Woocommerce
  • Proven working experience in digital marketing (Facebook ads, SEO, email automation), particularly within the ecommerce industry.
  • Experience in optimizing landing pages and user funnels.
  • Experience with creative analysis and creative testing as it pertains to Facebook ads.
  • Solid knowledge of website analytics & SEO tools (e.g., Google Analytics, Ahrefs)
  • Experience using email automation tools and setting up email flows to convert and retain customers.
  • Ability to use spreadsheet formulas well to enhance your productivity
  • Bonus: Experience profitably spending $20,000+ monthly on direct response ad campaigns specifically on Facebook ad network.

Method of Application

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