Robeck Locks Ltd was born in 2001 out of a need to bring into the marketplace stylish lockset at affordable prices without compromise on quality, functionality and durability. Robeck Locks Ltd imports and distributes a wide range of quality fashionable door lockset and assesories made of Brass, Stainless steel, Zinc, Iron and Aluminum to the trade and Construction companies. Robeck Locks Ltd is in the business of keeping your family and valuables safe.
Job Description
- We are looking for a passionate Digital Marketing Officer to plan and oversee the online marketing activities and campaigns.
- You will be the one to ensure that all Online marketing operations are successful in meeting the goals set by management.
- Your goal will be to ensure that the marketing efforts of the company add the highest value to its business.
Responsibilities
- Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Effectively use all digital marketing tools and techniques like PPC, SEO, SEM, email, social media, and display ads to boost brand exposure
- Maintain our social media presence across all digital channels
- Measure and report on the performance of all digital marketing campaigns
- Contribute in the implementation of marketing strategies
- Oversee the department’s operations
- Organize and attend marketing activities or events to raise brand awareness
- Plan advertising and promotional campaigns for products or services on a variety of media (social, print etc.)
- Liaise with stakeholders and vendors to promote success of activities and enhance the company’s presence
- See all ventures through to completion and evaluate their success using various metrics
- Prepare content for the publication of marketing material and oversee distribution
- Conduct market research to identify opportunities for promotion and growth
- Collaborate with managers in preparing budgets and monitoring expenses
- Collaborate with internal teams to create landing pages and optimize user experience
- Convert leads to customers
- Explore all sales channel E.g Instagram, Facebook, Tiktok to help generate income for the brand
- Must be able to deliver key performance indicators such as: Monthly Website Traffic (Increase in visit; landing pages); Click through rate; Digital Engagement; Keyword ranking; CTAs conversion rate; Traffic on organic search; Social Media Engagement.; Lead generation.; SEO optimization.; Paid advertising.
- Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness
Requirements
- Candidates should possess a B.Sc Degree or it equivalent with 1 - 3 years of work in digital marketing experience.
- Strong experience in google analytics and digital marketing analytics/reporting
- Solid knowledge of marketing techniques and principles.
- Good understanding of market research techniques, and statistical and data analysis methods.
- Excellent knowledge of MS Office
- Thorough understanding of social media and web analytics.
- Excellent organizational and multi-tasking skills.
- Outstanding communication and interpersonal abilities.
- Creativity and commercial awareness.
- A team player with a customer-oriented approach.
Method of Application
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