Established in Tokyo, MINISO, the Japanese fast fashion designer brand, was jointly founded by Miyake Junya, the chief designer of MINISO, and Ye Guofu, the Chinese young entrepreneur. MINISO advocates fashionable and relaxed lifestyle and directs a superior products consumption pattern. MINISO pursues a "simple, natural and quality” life philosophy and a brand proposition of "coming back to nature, and reverting to the essence of products". It launches new products every seven days and the low-price but high quality products are popular among customers. MINISO positions itself as the fast fashion chain stores, whose core values gain popularity among consumers and lead the market to a new trend of "superior products consumption”. MINISO Co., Ltd. has been operated since 2013. It established in China in September of the same year, expanding across China since then. MINISO has been expanding globally since its establishment in 2013. It opened more than 1,000 stores around the world within 3 years, whose sales revenue reached RMB 5 billion in 2015 and approached RMB 10 billion in 2016. MINISO is regarded as a fierce competitor by some well-known enterprises such as UNIQLO, MUJI and Watsons. It is also deemed as "the biggest enemy” by the Chinese Apple distributor. Currently, MINISO has signed strategic cooperation agreements with more than 40 countries and regions, including the U.S., Canada, Russia, Singapore, Dubai, Korea, Malaysia, Hong Kong (China), and Macao (China) and Nigeria. On average, it opens 80 to 100 stores monthly.
Responsibilities
- Sign-up new franchise owners and ensuring franchise expansion and growth.
- Prepare and execute the marketing strategy for the Company's franchise opportunity, to attract new franchisees.
- Identify and research potential markets / sites to launch new franchise stores for retail expansion.
- Screen potential franchisee by analyzing investment requirements, potential of franchisee, financials, franchisee experience and vision.
- Negotiate terms and conditions of each franchise agreement.
- Offer continuous support to franchisees, to ensure the overall success of the business.
- Manage relations with landlords, mall management, and building management, developers, and leasing executives for the stores in Nigeria.
- Negotiate and review lease agreements, and other contractual agreements, as well as development of relevant agreements, procedures, reports and related documents.
- Look for appropriate and suitable locations to set up new franchise stores.
- Develop the brand, identify business opportunities and execute franchising transactions.
- Building and strengthening the relationship with Franchisees.
- Liaising with the store managers to obtain exact key information that will provide a guide on performance and activities of franchise stores.
- Ensuring a successful setup of new franchise stores by collaborating with team members in other departments.
- Oversee Category Buying and Supply Chain, ensuring product ordering and delivery for franchise stores.
- Perform other activities required to achieve the Franchising business development goals.
Qualifications
- Bachelor's degree or Higher National Diploma.
- Relevant professional qualification or certification is a plus.
- Minimum of 3 years working experience in Franchising and Investment, Business Development or a similar role.
- Good knowledge of new site identification and selection is required.
Skills Required:
- Excellent verbal and written communication skills.
- Strong analytical and negotiation skills.
- Great networking and corporate marketing skills.
- Excellent organizing skills and ability to multitask.
- Tech Savvy and Proficiency in Microsoft Office Applications.
- Ability to carry out relevant research on digital platforms.
- Excellent Customer Service Knowledge.
- Ability to go extra-mile (Passion for service).
Method of Application
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