Blue Advisory is a specialist business solution provider and Management Consulting Firm. We help our clients solve problems; developing customized solutions aimed at simplifying complex business situations and providing tailored advice on business decisions.
Job Description/Responsibilities
- Develop and execute comprehensive marketing and communication strategies aligned with the bank's overall goals and objectives.
- Drive brand awareness and loyalty through creative campaigns, consistent messaging, and innovative approaches.
- Collaborate with cross-functional teams to ensure marketing efforts align with business goals and deliver measurable results.
- Lead, mentor, and inspire a team of marketing professionals, fostering a collaborative and high-performing environment.
- Oversee the product marketing team's efforts, ensuring effective positioning, promotion, and communication of banking products and services.
- Craft and maintain a strong brand identity that resonates with target audiences and reflects the bank's values and mission.
- Monitor market trends, consumer behavior, and competitor activities to adapt and refine branding strategies as needed.
- Develop and manage a comprehensive communications plan, encompassing both internal and external stakeholders.
- Oversee the creation of compelling content for various channels, including digital, print, social media, and events.
- Drive the bank's digital marketing initiatives, leveraging emerging technologies and platforms to enhance customer engagement and acquisition.
- Collaborate with IT and other relevant departments to implement innovative marketing technologies and tools.
- Lead the development and execution of strategic product marketing plans, ensuring alignment with business objectives and market demands.
- Collaborate closely with product managers to launch new products and services successfully, ensuring effective positioning, messaging, and promotion.
- Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing and communication efforts.
- Regularly analyze campaign results and market trends, providing insights to the leadership team and recommending adjustments as necessary.
- Foster strong relationships with internal stakeholders, including senior management, product teams, and other business units.
- Represent the bank at industry events, conferences, and networking opportunities to enhance its market presence and influence.
Job Requirements
- Proven track record of developing and implementing successful marketing strategies that drive brand growth and customer engagement.
- Strong understanding of digital marketing trends, social media, and emerging technologies.
- Excellent leadership and team management skills, with the ability to inspire and mentor a diverse team of professionals.
- Exceptional written and verbal communication skills, with the ability to craft compelling narratives for various audiences.
- Analytical mindset with the ability to interpret data and insights to drive informed decisions.
- Strong interpersonal skills and the ability to collaborate effectively across departments.
- Demonstrated ability to thrive in a fast-paced, dynamic, and results-oriented environment
- First degree in a related field
- Advanced university degree (Master's degree or equivalent) in journalism, political science, communications, marketing or a related field)
Method of Application
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