Head of Content at BHM

We are an international public relations and communications company, working from Nigeria and United Kingdom, to help our clients and partners communicate better. BHM was founded on November 6, 2006 by Ayeni Adekunle a Nigerian-born writer and journalist. We provide reputation management, corporate communications, media relations, brand communications, media training, research and intelligence, social media management, amongst many other services for clients in diverse sectors, including ICT, fast-moving consumer goods, entertainment, financial services, telecommunications, education, media, and government.

Job Overview

• Are you a Content Producer, Editor or Senior Journalist with experience overseeing a digital media outfit's editorial direction, content creation, and overall operations? Do you have the skills, knowledge and competence to shape an organisation's digital presence, ensuring high-quality and engaging content and driving audience growth and engagement? 
• Are you interested in continuing or pursuing a career at the intersection of communications and consulting, media and marketing, technology and creativity? Would you consider an opportunity to be part of an organisation building Africa's first global communications services company? 
• If your answer to all of the above is 'nah, not me', we thank you for reading this far. You may leave now and consider forwarding to anyone you know who fits the bill. 
• But if you can answer yes to some or all of the above, then it may be you we've been looking for. We want you!
• We are a fast-growing African consultancy seeking a Head of Content to shape our digital editorial strategy, create compelling content, and drive audience growth and engagement.
• This role presents an exciting opportunity for a digital-savvy leader to make a significant impact in the Media industry.
• In your role, you will help execute our ambition to become the number one company of choice on the continent and beyond for professionals who want to put themselves and the African continent on the map for good.  
• We put people before profit and want you to help us institutionalise this ethos while creating a dynamic, engaging and inclusive workplace that fosters excellence and innovation for the benefit of colleagues, clients, and shareholders.

Key areas of responsibility for the role will include:

Content Development and Management

• Overseeing the planning, creation, and curation of high-quality digital content, including articles, videos, podcasts, and interactive features;
• Ensuring that all digital content is engaging, accurate, and adheres to our editorial standards;
• Leading the editorial team in generating fresh and captivating content ideas that resonate with the digital audience;
• Monitoring content performance analytics and user feedback to optimise content strategy and improve audience engagement.

Editorial Strategy and Direction

• Developing and implementing the organisation's digital editorial strategy in alignment with its mission and target audience;
• Setting the tone, style, and direction for all digital content produced, ensuring consistency and relevance;
• Staying updated on digital media trends, audience preferences, and emerging platforms to guide content decisions;
• Collaborating with the management and other stakeholders to identify growth opportunities and innovative content formats.

Team Leadership and Management

• Leading and inspiring the editorial team, fostering a collaborative and innovative work environment;
• Setting clear expectations, goals, and performance standards for team members;
• Providing guidance, mentorship, and constructive feedback to help team members grow and excel in their roles;
• Managing editorial workflows, deadlines, and resource allocation to ensure timely and efficient content delivery across digital platforms.

Audience Engagement and Growth

• Developing strategies to engage and grow the organisation's digital audience across various platforms, including website, social media, and email newsletters.
• Analysing audience metrics and user behaviour to identify content performance trends and make data-driven decisions;
• Collaborating with the marketing and digital teams to optimise content distribution and promotion strategies;
• Fostering a strong connection with the digital audience by actively participating in community engagement activities and responding to feedback.
• Development and management of offline audience engagement platforms, including BHM-owned events and other activations. 

Partnerships and Collaborations

• Establishing and maintaining relationships with external partners, including digital platforms, influencers, creatives and industry stakeholders;
• Seeking opportunities for content collaborations, syndication, and strategic partnerships to expand the organisation's digital reach;
• Representing the organisation at industry events, conferences, and media appearances to enhance our digital presence.

Person Specification

Educational/Professional Qualifications:

• Tertiary education (e.g. Higher Diploma, Bachelor's) in Journalism, Communications, Digital Media, or a related field (required). 
• Postgraduate degree in a relevant discipline (preferred).

Experience:

• 5+ years of experience in digital journalism or content creation, with at least 3 years in a senior editorial or management role.
• Experience in the entertainment and lifestyle media industries is highly desirable.

Knowledge, Skills and Aptitudes

Digital Editorial Expertise:

• Strong understanding of digital journalism principles, content creation techniques, and editorial best practices;
• Exceptional writing, editing, and proofreading skills, with a keen eye for digital storytelling and engagement;
• Familiarity with digital content management systems, SEO strategies, and digital analytics tools;
• Ability to adapt and create content for various digital platforms and formats.

Leadership and Management:

• Proven track record of leading and managing a distributed  digital editorial team;
• Strong leadership skills, including the ability to motivate, mentor, and guide team members in a digital environment;
• Effective decision-making abilities and the capacity to handle multiple projects and priorities in a fast-paced digital landscape;
• Experience in digital workflow management and resource allocation.

Digital Media Landscape:

• In-depth knowledge of the digital media landscape, including emerging trends, platforms, and audience behaviour;
• Understanding of social media platforms, content distribution strategies, and audience engagement techniques;
• Familiarity with digital monetisation models, advertising trends, and digital revenue generation.

Creativity and Innovation:

• Ability to generate innovative and engaging digital content ideas that resonate with the target audience;
• Strong creative thinking and problem-solving skills, with a passion for exploring new digital storytelling formats and techniques;
• Ability to identify and implement digital innovations, tools, and technologies to enhance content delivery and audience experience.

Communication and Collaboration:

• Excellent communication skills, both written and verbal, with the ability to effectively communicate the organisation's digital vision and strategy;
• Strong interpersonal skills, enabling effective collaboration with cross-functional teams, contributors, and external partners;
• Ability to adapt communication style to various digital platforms and engage with the digital audience.

Note: 

• This job description conveys information essential to understanding the scope of the Head of Content position at BHM.
• It is not an exhaustive list of responsibilities, skills, or qualifications, and BHM reserves the right to modify or amend job duties and responsibilities to meet the firm's evolving needs. 

Benefits 

We offer:

• Competitive pay, including housing support, own school fees support, power support, and travel support, in line with the peculiarities of working from Nigeria.
• Flexible and customisable working 
• Unlimited paid sick days after one year of full-time employment
• Unlimited paid time off as of the first day of confirmation of full-time employment
• Gym memberships 
• Premium group life insurance (6x yearly remuneration)
• Premium Healthcare Insurance 
• Performance-based bonus

Method of Application