Head of Marketing Communications at The Concept Group

The genesis of The Concept Group was initially borne from a functional and structural approach, simply delivering better effectiveness through shared services of back office functions for its more market facing organizations. As the organization grew, the Group along with its member subsidiaries have evolved to embody much more. As a tested guiding light, our core values which we passionately uphold give us a sense of purpose and direction not only in our professional but in our private lives also. These values summarized are based on three pillars; (Great) People, (Continuous) Innovation and the (Ideal) Culture.

Job Summary

• The Marketing Communications Manager is responsible for developing, executing, and managing comprehensive marketing communications strategies that increase the visibility, impact, and reach of the organization’s brand and products.
• This role involves overseeing all online and offline communications initiatives, ensuring alignment with the company's strategic goals, and optimizing efforts to generate high-probability sales leads.
• The Marketing Communications Manager will collaborate with various departments, lead a team, manage external communications partners, and ensure the effective promotion of the company’s brand across all media channels.

Duties and Responsibilities
Strategy Development:

• Develop and implement creative marketing communication strategies and campaigns to enhance the organization's brand and product visibility in the marketplace.
• Design communication plans that generate high-quality leads and position the brand to achieve strategic marketing goals.
• Develop and execute digital marketing strategies that drive revenue growth, enhance brand positioning, and reach the target audience optimally.

Campaign Management:

• Oversee the execution of marketing campaigns across digital and traditional platforms, ensuring they align with the company’s mission, vision, and strategic goals.
• Monitor the performance of all marketing communications campaigns, analyze industry trends, and generate feedback for areas requiring immediate attention.

Team Leadership:

• Lead and manage the Communications Unit, coordinating efforts across branches and locations to ensure optimal campaign execution.
• Motivate and mentor team members to enhance their skills, ensuring a collaborative team spirit that drives the achievement of organizational objectives.
• Support the professional development of the team, ensuring continuous improvement in their marketing communications expertise.

Brand Management:

• Continuously manage and improve the company’s brand perception both internally and externally, ensuring alignment with organizational values.
• Plan and execute brand engagement activities through digital and physical media, ensuring the brand stays top-of-mind for customers.
• Ensure high-quality, engaging content is developed for all online and offline marketing channels.

Budget Management:

• Develop and manage the communications budget, ensuring campaigns and plans are executed within budget and deadlines.
• Coordinate with external communication consultants, agencies, and vendors to achieve goals within the allocated budget.

Cross-Departmental Collaboration:

• Work closely with sales, HR, client experience, and other internal departments to ensure integrated marketing communication efforts and campaigns align with business goals.
• Provide strategic support to other teams to ensure marketing communications efforts align with the overall customer experience and sales objectives.

Media Relations & Event Management:

• Establish and maintain strong relationships with media and PR contacts to ensure positive coverage and heightened brand visibility.
• Oversee event marketing and communications activities, ensuring impactful promotion of the organization’s initiatives through various channels.

Reporting & Analysis:

• Provide regular reports on the performance of marketing campaigns, including return on investment (ROI), key performance indicators (KPIs), and feedback on areas for improvement.
• Use analytics and data-driven insights to continuously optimize communications strategies and campaigns.

Crisis Communication:

• Manage the company’s response to communication crises, maintaining calm and control while delivering clear, concise, and strategic responses.
• Ensure all internal and external communication aligns with the organization’s values and protects the company’s reputation during high-pressure situations.
• Any other task as assigned by the line manager

Qualification / Requirements

• Bachelor's Degree in Marketing, Communications, Media, Public Relations, or a related field.
• Minimum of 10 years of experience in marketing communications or a similar role.
• Strong knowledge of marketing tools, digital media, and traditional communications channels.
• Proven experience in developing and implementing marketing strategies across diverse media.
• Demonstrated ability to lead, inspire, and manage a high-performing team.
• Excellent communication skills, both verbal and written, with a high level of attention to detail and aesthetics.
• Solid understanding of event marketing, media relations, and brand management.
• Proven project management, time management, and problem-solving abilities.
• Strong ability to maintain calm and strategic thinking under high-pressure situations.
• Expertise in budget management and delivering results within tight financial constraints.
• Ability to build and maintain relationships with key stakeholders, both internally and externally.
• Demonstrated commitment to achieving non-stop success and flexibility in adapting to changing business environments.

Method of Application