At CareOne Medicals, a fast-growing digital hospital chain with a presence across the country, we are dedicated to revolutionizing healthcare access and delivery in Nigeria. Our commitment is rooted in a vision to provide quality and affordable care to every corner of the nation, ensuring that no one is left without access to essential medical services. With a comprehensive network of healthcare facilities, a focus on sustainability, and a dedication to community outreach, we are shaping a healthier future for all.
Responsibilities
- Develop and execute digital marketing strategies for hospitals and health services.
- Manage social media accounts, creating engaging content to increase brand awareness.
- Optimize the hospitals’ and health services’ websites for user experience and search engine visibility.
- Coordinate online advertising campaigns to reach target audiences effectively.
- Analyze data and metrics to assess the success of digital marketing efforts.
- Collaborate with the marketing team to ensure consistency across all channels.
- Create and manage email marketing campaigns to engage and retain patients and clients.
- Stay informed about industry trends and emerging digital marketing technologies.
- Monitor and respond to online reviews and feedback from patients and clients.
- Build and nurture relationships with the hospitals’ and health services’ online community.
- Implement SEO (Search Engine Optimization) strategies to improve the hospitals’ and health services’ online visibility and rankings in search engine results.
- Utilize data analytics tools to track key performance indicators and generate reports on the effectiveness of digital marketing initiatives.
- Collaborate with healthcare professionals to ensure accurate and compliant representation of medical information in digital content.
- Manage online reputation by monitoring and responding to patient and client inquiries and comments on social media and other digital platforms.
- Stay abreast of healthcare regulations and compliance standards related to digital marketing activities.
- Develop and execute targeted digital campaigns for specific medical services or departments within the hospital or health service.
- Conduct market research to identify trends, competitive landscape, and opportunities for digital growth.
- Create graphic designs and content that are visually appealing and informative digital content.
- Implement lead generation strategies to attract potential patients and clients and convert leads into appointments or engagements.
- Collaborate with IT teams to ensure the security and integrity of digital assets and patient and client data.
Requirements & Skills
- Knowledge of marketing mix
- Social media marketing skills
- SEO skills
- Web management skills
- Target oriented
- Product knowledge
- Good communication and presentation skills
- Ability to work long hours, often under pressure
- Demonstrable leadership skills with an ability to demonstrate a flexible leadership style
- Effective decision-making and problem-solving skills
- Team player.
Education and Qualification
- Degree in Business Administration/Management/Marketing or any of the social sciences.
- At least 4 years of marketing experience.
- At least 2 years of experience in the same role in a hospital.
- Demonstrate strong leadership qualities.
Method of Application
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