ARNERGY is a distributed utility technology company that leverage Internet of Things (IoT) to deploy affordable, reliable distributed solar energy solutions to rural and urban consumers and SMEs across Nigeria on a monthly subscription model. We custom design solar energy systems for commercial and residential clients using tried and tested, intelligent solar energy system ensuring Africans have 24/7 power in their homes while reducing operating expenses of African businesses saving them huge costs otherwise spent on diesel/petrol generator maintenance and increased revenue otherwise lost to cut in production.
You’ll focus on:
Brand Management
- Developing annual brand plan and marketing strategy to establish and maintain brand presence in the market
- Supporting development multi-year marketing plan
- Leveraging data, customer insights, and competitive/market research to identify and prioritize areas of opportunity to evolve our brand positioning, messaging and creative
- Effectively managing creative agencies to develop advertising, digital and PR plans & programs
- Launching and overseeing all traditional and digital advertising for Arnergy
- Managing the creative process from concept to completion
- Proactively reporting results, trends and improvement opportunities
- Providing creative leadership and direction for execution of media strategy
- Managing related budgets and provide leadership on best allocation of resources
Digital
- Leading and managing the digital creative team to ensure visual ID, graphic design, brand experience and content drive engagement, conversion rates and enrollment on website on an ongoing basis
- Working with business journey owners, agencies/partners and technology teams to ensure that all brand deliverable are being met
- Overseeing digital media strategy and measure results for SEO, paid search, OTT, display ads, boosted social and paid social to drive conversion. Adjust creative and targeting/retargeting, links and media as needed to reduce Cost per Action (CPA), and increase efficiency and effectiveness
- Managing social media strategy and blog planning, content and analytics. Building audience and messaging
- Working with marketing analytics team to track and monitor website marketing analytics on a weekly, monthly, quarterly and annual basis to meet enrollment goals
Communications
- Leading development of content and communications strategy to ensure we have a consistent message and tone across communications platforms
- Providing leadership in the development of customer communications and marketing collateral
- Developing strategic and creative solutions to communication challenges to ensure key messages are effectively shared with appropriate external and internal audiences
- Leadership of all key corporate communications including concept development, writing/editing, production and distribution; and managing external agencies
- Providing support and guidance on community giving strategy, as it relates to PR and brand goals
Team Leadership
- Providing leadership, planning, and managing to facilitate running an effective and efficient team that increases brand awareness and drives customer growth
- Promoting proactive approaches to solving business needs and problems
- Developing and managing a strong team through the hiring of diverse and skilled talent, strong performance management and personnel development, and clear goal setting and results tracking
- Setting performance standards and hold team members and vendors accountable
Marketing
- Managing the design of Social Media posts on Facebook, Instagram, Twitter and any other channel
- Providing ROI analysis of all marketing campaigns and sales activities
- Analyzing marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes to increase profitability
- Conducting market research to: analyze competitors; determine brand perceptions; evaluate market penetration; understand customer needs
- Developing focus groups and surveys to capture market research data as well as periodic customer satisfaction surveys and compile results report
- Completing competitive analysis to maintain our competitive advantage
- Managing market segmentation, targeting, and positioning exercises as needed
- Integrating Marketing research data with our CRM system to create new leads
- Monitoring and track competitive advertisements, PR, and website messaging
- Ensuring all team members provide high-quality customer service
- Monitoring the delivery of the brand direction and recommending areas of improvement
- Creating and implementing a long-term communication strategy, producing a yearly commercial calendar plan, liaising with the relevant departments about marketing related issues, at the same time cultivating a positive working relationship with them
- Acting as the brand’s spokesperson with media relations
- Formulating and implementing public relations strategies
- Selecting and managing communications with external agencies, as well as develops media marketing strategies and other non-campaign activities
- Providing strategic input and direction for the brand, while keeping the company’s vision, mission, and objectives in mind; and advising internal and external stakeholders on issues relevant to the brand
- Doing everything else as assigned by your Line Manager
REQUIREMENT AND SKILLS
You’ll be a good fit for this role if you have:
- Experience from E-Commerce, FMCG and Banking/Microfinance
- A Bachelor’s degree in a relevant field of study.
- A Postgraduate degree in a relevant field is an advantage.
- A minimum of 5+ years of experience in advertising, marketing, or social media marketing.
- Possess high knowledge in marketing and public relations.
We’d also like to see:
- Strong verbal and written communication skills.
- Highly motivated, well organized, detail-oriented, creative and innovative, and possess good time management skills.
- Ability to multitask, do market research and analyze results effectively, prioritize and influence stakeholders; most importantly understand the target market and its dynamics.
- Passionate about being a part of a growing company that is redefining energy reliability in Nigeria
Method of Application
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