Media Manager at Peridot Forte Solutions Consulting

Peridot Forte Solutions Consulting was birthed out of the passion to assist and help organization to create a structure and frame work for their businesses thereby achieving high rate of organizational performance and profit. Organization strives achieving high rate of organizational performance and profit. Organization strives on the basis of the efficiency of their business model and the organizational structure that is in place to ensure operational efficiency and optimality. structure that is in place to ensure operational efficiency and optimality.

Responsibilities

• Plan and execute all traditional and digital marketing, including Print (Newspaper and Outdoor), TV, Radio, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain the brands social media presence
• Measure and report performance of all traditional and digital marketing campaigns, and assess against goals (ROI and KPIs)
• Conduct market research and competitor analysis to define realistic goals and identify more effective approaches to our digital marketing efforts
• Manage budgeting and forecasting
• Secure all necessary approvals (APCON, Lottery, CPC, etc), rights of use (model, brand ambassador and influencer contracts) for all media content before exposing
• Run A/B tests and track campaign analytics and translate data into actionable insights that will help us optimize campaign performance and create more effective campaigns in the future
• Work with copywriters and designers to ensure content is informative and appealing
• Identify press opportunities through evolving issues and serve as the organization’s media liaison and formal spokesperson.
• Collaborate with agencies and other vendor partners
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with industry professionals and influencers via social media to create a strong network
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• Bachelor’s degree in communications/media or related (essential).
• 4 years of work experience as a media manager or similar.
• Demonstrable experience with building effective media campaigns.
• Ability to create appropriate content for dissemination via press releases, social media, websites, and other distribution channels.
• Social Media Strategist using social media for brand awareness and impressions
• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Good understanding of social media KPIs
• Familiarity with web design and publishing
• Ability to conduct press conferences and briefings.
• Ability to nurture long-term relationships with key media influencers.
• Analytical thinker with strong conceptual and research skills.
• Excellent interpersonal, communication, and public speaking skills.

Method of Application