Senior Brand Manager at CHI Pharma

CHI PharmaLagos, Nigeria Digital Marketing

Full Time

CHI Pharmaceuticals Ltd started in 1990 as a division of CHI Ltd and in 1996 graduated into a full limited liability company CHI Pharmaceuticals Ltd. CHI Pharmaceuticals Limited is a member of Tropical General Investment (TGI). Our corporation (TGI) has a very strong presence in vital sectors of Nigeria's economy: Agriculture and Livestock Fruit Juices & Dairy Products Food Processing Fish Farming and Fishing Trawlers Cotton Processing Oil Services Industrial Chemicals Pharmaceuticals and Health care COMPANY PROFILE Chi Pharmaceuticals is regarded as the number one pharmaceutical distribution company in Nigeria. This is largely accounted for by her extensive and professional distribution networks all over Nigeria, as well for both Human and Veterinary Pharmaceutical products. The growth in terms of sales, productrange and staffnumber has been exponential, with great prospects. Chi Pharmaceutical has a large team of well trained Pharmacists to promote and detail our products into the medical sector. Through our network of our own depots we are able to ensure a good distribution of our productrange all over Nigeria. We represent several first class Pharmaceutical companies (see Agencies and Products) and we have our own range of multivitamins in the market under the brand - Supramult FUTURE GROWTH Satisfied with the regulatory environment and the need to build local capacity for own products,Chi Pharmaceuticals will soon officially commission her new Pharmaceutical production plant in Lagos, Nigeria.

About The Role

Responsible for marketing leadership to build & grow large Pharmaceutical OTC categories.
Overall accountability of managing marketing activities for the designated product portfolio in keeping with the objectives set out for the concerned categories, brands & products.
Responsibility for marketing planning & execution, leading & implementing Strategies, Processes, Commercial Execution, Goals & Target Delivery – with associated Process Controls, People Management, Cross-Functional Support and Coordination.

Duties & Responsibilities

Contribute to Brand & Category Strategies and their subsequent planning & implementation, in keeping with overarching Corporate Strategies.
Develop and activate Knowledge & Insights pertaining to Consumer, Industry, Trade, and Competition.
Planning and implementing communication strategies for the products & brands.
Ownership & responsibility for excellence for all ATL, BTL & TTL Initiatives that are part of the Marketing & Category Plans. Plan & Execute Digital & Social Media initiatives.
Lead all commercial execution pertaining to the role, in coordination with internal departments (e. g. production, supply chain, sales, distribution, RTM, R&D, Procurement) and external partners (e.g. agencies, vendors, regulators, support & service providers), thereby delivering successful marketing initiatives across platforms & geographies.
Implementation and maintenance of quality systems and processes with specific focus on growth, cost reduction and continuous improvement.
Responsible for market activation programs, consumer promotions and trade initiatives - with robust control & tracking mechanisms and effective metrics.
Product management for the portfolio, including Innovation & NPD.
Developing Brand Associations & Properties across media vehicles & consumer touch points.
Any other job which may be assigned by the management from time to time.
Education/Knowledge, Skills, Attributes, Experience & Other Requirements:
7 to 10 years of Brand Marketing experience in the OTC Pharma domain.
In-depth understanding of the OTC Pharma categories s/he handled.
Familiarity with the latest trends and developments in the OTC Pharma space.
Sound experience in product & brand management, in FMCG/ OTC Pharma.
Ability to coordinate with multiple internal stakeholders and external agencies