TGI Nigeria Ltd has the mandate to focus on highly competitive & growth intensive sectors: Culinary, Condiments & Other Packaged Foods. The company has been assigned to design a fundamentally robust FMCG business model - based on the principles of Insight Driven Strategic Marketing and grounded on an efficient Sales, Distribution and Logistic infrastructure, that can be scaled up to deliver for the groups FMCG ambitions in a dynamic & competitive environment. The responsibility of creating & developing a pan-Africa market for all existing FMCG offerings from the group also rests with TGI Nigeria Ltd.
Job Summary
Purpose of the Role
- Responsible for marketing leadership to build & grow large Pharmaceutical OTC categories.
- Overall accountability of managing marketing activities for the designated product portfolio in keeping with the objectives set out for the concerned categories, brands & products.
- Responsibility for marketing planning & execution, leading & implementing Strategies, Processes, Commercial Execution, Goals & Target Delivery – with associated Process Controls, People Management, Cross-Functional Support and Coordination.
Job Details
Job Responsibilities
- Contribute to Brand & Category Strategies and their subsequent planning & implementation, in keeping with overarching Corporate Strategies.
- Develop and activate Knowledge & Insights pertaining to Consumer, Industry, Trade, and Competition.
- Planning and implementing communication strategies for the products & brands.
- Ownership & responsibility for excellence for all ATL, BTL & TTL Initiatives that are part of the Marketing & Category Plans. Plan & Execute Digital & Social Media initiatives.
- Lead all commercial execution pertaining to the role, in coordination with internal departments (e. g. production, supply chain, sales, distribution, RTM, R&D, Procurement) and external partners (e.g. agencies, vendors, regulators, support & service providers), thereby delivering successful marketing initiatives across platforms & geographies.
- Implementation and maintenance of quality systems and processes with specific focus on growth, cost reduction and continuous improvement.
- Responsible for market activation programs, consumer promotions and trade initiatives - with robust control & tracking mechanisms and effective metrics.
- Product management for the portfolio, including Innovation & NPD.
- Developing Brand Associations & Properties across media vehicles & consumer touch points.
- Any other job which may be assigned by the management from time to time.
Requirements
Key Requirements
- 7 to 10 years of Brand Marketing experience in the OTC Pharma domain.
- In-depth understanding of the OTC Pharma categories s/he handled.
- Familiarity with the latest trends and developments in the OTC Pharma space.
- Sound experience in product & brand management, in FMCG/ OTC Pharma.
- Ability to coordinate with multiple internal stakeholders and external agencies
Qualification & Competencies
- MBA from a leading institute.
- Related qualifications in Medical/ Pharma disciplines will be an advantage.
- Excellent communication, analytical and presentation skills.
- Strong business & commercial acumen.
- Problem-solving, Multitasking & Project Management skills.
Method of Application
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