Marketing in today’s world has changed. Newspapers have gone virtual, social networking / social media sites like Facebook are replacing postcards and phone calls, and we are now seeing potential clients becoming the main target of press releases as opposed to editors. TV commercials used to be the time to get up to stretch or get a snack. Today, they are the signal to hit the fast forward button on the remote, thanks to PVR decoders. The world scene has changed with increasing focus on Africa in terms of new markets and opportunities, business ethics and instilling best global practices in the region, etc. These are really interesting times. The good news is that it has never been easier to manage the perception of a brand. The not so good news is that a new way of doing this is indeed needed. This signifies a new era for marketing communications. At Brooks + Blake, we are passionately convinced that stakeholder perception management has the power to transform client's businesses. Our clients should expect to work with consultants that continually conceive new and better ways of connecting with consumers and 'influencing influencers'.
Salary: N350,000 – N370,000 Net
Work Mode: Hybrid
Job Summary:
The position of the Senior Media Consultant is one of extreme importance to the firm. The scope of the Media Team’s core responsibility is to manage the relationship between the company and Media stakeholders; Local, Continental and International, and champion the drive to deliver exceptional media value to clients
.Job Duties
- Responsible for managing the reputation of clients within the media.
- Stay up-to-date with digital media developments
- Develop and execute comprehensive digital media strategies to achieve business objectives and goals.
- Maintain a log of media coverage, monitor and track clients’ mention in press; offline and online
- Develop media amplification strategy for client’s projects/ campaign and ensure cohesion with the overriding campaign strategy and objectives.
- Implement clients’ media amplification strategy.
- Build relationships with key media stakeholders (Local, Continental and International).
- Identify, and successfully implement opportunities for proactive media work with existing and new media outlets.
- Writing, Editing, Content Development & Media Monitoring
- Write and edit press releases, news stories, features, case studies and interviews to support organisational communications, website, e-bulletins, social media and media work.
- Growth of the company’s Media Network Business
- Seek and develop opportunities for growing relationship with existing media houses and representatives.
- Responsibility for helping to source, develop, present and win new media value adds for clients.
- Professional Relations
- Budget and Team Management
Requirements
- B.Sc in Mass communication or media related field
- Minimum of 5 years experience in digital and traditional media
- Ability to create appropriate content for dissemination via press releases, social media and other distribution platforms.
- Experience managing media relations (online, broadcast and print)
Method of Application
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