Set up to actively invest in and operate healthcare assets with a vision to make healthcare accessible and affordable
THE ROLE
- The SEO / Digital Marketing Analyst is responsible for implementing SEO and digital marketing strategies for AfyA Care and its OpCos.
- The SEO/ Digital Marketing Analyst can quickly understand and support initiatives that will contribute to the goals and success of marketing campaigns.
OBJECTIVE
- The fundamental role of a SEO / Digital Marketing Analyst is to increase the number of people
- who visit AfyA Care and its OpCos websites. SEO stands for ‘search engine optimization’, which is
- the identification and use of strategies to help an organization’s websites rank highly on search
- engine results pages and thereby increase organic (not paid for) traffic to the sites.
SKILLS & COMPETENCE
- 2 years of related experience in Search Engine Optimization (SEO) and Digital Marketing (key focus on digital media planning) preferred, with experience collecting and interpreting site-visitor statistics.
- Proficiency in Microsoft Office Suite
- Experience with campaign management and ad serving technology, including Google Analytics.
- Deep knowledge of paid search, display advertising and social media advertising
- Experience with website analysis using a variety of analytics tools.
- Excellent written, verbal, and analytical skills.
- Experience working with popular keyword tools (Google, SEMRush, etc)
- Desired: Knowledge of HTML/CSS and website administrations
- BA or BSc degree in marketing or computer science is an advantage.
RESPONSIBILITIES AND ACCOUNTABILITIES
- Conducting keyword research using dedicated software and generating new keyword ideas.
- Assists with drafting, defining and implementing unified SEO strategies and campaigns that will drive long term sustainable site traffic.
- Conducts research, data collection and analysis to assess the visibility of the assigned Opco websites and social media accounts.
- Recommends content revisions to improve SEO and increase website visibility.
- Analyzing website and social media pages, then making recommendations for improvement.
- Tracking metrics such as organic traffic, conversion rates and time spent on page using platforms such as Google Analytics
- Performing competitor analysis to identify content gaps and areas for improvement in across all our digital platforms
- Monitoring website traffic, search results, and developing strategies.
- Providing keyword insights and SEO advice for other teams within the group
- Overseeing content creation, deployment of content across all digital marketing platforms and offering suggestions.
- Updating outdated content.
- Optimizing pages for desktop, tablet, and mobile use.
- Managing paid search campaigns.
- Keeping up to date with new trends and best SEO practices
Method of Application
Signup to view application details.
Signup Now
