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Smart-cash Recharge, Usage & Retention Manager at Airtel

AirtelLagos, Nigeria Digital Marketing
Full Time

Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. With headquarters in New Delhi, India, the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G,3G and 4G services, fixed line, high speed broadband through DSL,IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G mobile services. Bharti Airtel had over 264 million customers across its operations at the end of July 2012.

Job Purpose:

  • Acquisition – Acquire new customers who will utilize Smart cash services and conduct airtime/bundle recharges through Smart cash channel.
  • Acquisition - Convert customers who are currently utilizing competition or alternative channels in fulfilling services rendered by Smart cash. This includes recharges via alternate channels and use of recharge tokens (paper recharge).
  • Retention - Drive growth of unique users, count of transactions and value for smart cash services including cash-in, cash-out, bill payment, airtime and bundle recharges through Smart cash channels.
  • Conversion Rate Optimization: improve the conversion rates for campaigns and promotions geared toward growth.
  • Base Management – Define and implement actions that will improve customer lifecycle in Smart cash.
  • Reporting - To provide timely, accurate, and focused reporting to the Smart cash leadership. Develop and implement effective business and commercial reports to deliver insights and improve decision making.

Required Competencies:

  • Databases: Oracle, MSSQL Server, PostgreSQL, MySQL.
  • SQL: PL-SQL, MS-SQL and PG-SQL.
  • Reporting: Microsoft Power BI.
  • Data Analysis: SPSS or R-Statistics.
  • Strong analytical, problem solving and decision-making skills to evaluate alternatives and provide recommendations on business issues.
  • Proficient in using Microsoft Offices Software.
  • Proficient in using Microsoft Power Point Software.
  • Insight gathering from reports and intelligence to improve customer retention and value extraction.
  • Problem solving.

Educational Qualification & Relevant Experience:

  • Bachelor's or HND Degree in Computer Science/IT or related field
  • At least 3 years’ experience customer value management
  • At least 3 years’ experience and hands-on experience in Oracle Business Intelligence Enterprise Edition, IT supporting service including Data Warehousing as well as complex report formatting.
  • Business Knowledge - Business report formatting is an added benefit.

Method of Application

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