Our African heritage and culture is rich in tradition, colour and excitement, but due to westernisation young people are rapidly losing touch with the African culture and heritage especially our life styles. This is why I started a company called African Things to bring African inspired products to our everyday living; a fusion with contemporary style. African Things is a design and production company that designs and produces African inspired products focusing on fashion accessories and functional utility products using African fabric and materials. We supply wholesale to large retail stores such as Mega plaza, Prince Ebeano supermarket, and Jumia. We also supply to tourist shops in hotels such as Eko hotel and Four point. We manufacture from a variety of factories based here in Nigeria. Over time, we also aim to set up our own factory thereby creating jobs and wealth creation. With the company Facebook page, www.facebook.com/africanthings, African things has been able to generate support; by boosting our products to our target groups we have been able to get over 2000 likes and counting, mostly youths between the ages of 16 -35 from all over the world; UK, America, even China. African Things aims to change the negative image associated with Africa manufacture and be a symbol for high quality products while empowering Africans. What make African Things unique is that it is a design and manufacturing company based in Africa producing goods that we aim to have in every household in Africa.
About the Role
- We are looking for a creative and detail-oriented Social Media Content Creator to help grow our brand visibility, engagement, and sales online. The ideal candidate is passionate about digital trends, has strong video editing skills, and can translate brand goals into engaging content for TikTok, Instagram, and YouTube Shorts.
Key Responsibilities
Content Research & Ideation
- Use TikTok Creator Search and insights to identify trending keywords, sounds, and content inspiration.
- Research audience interests to align content with brand goals.
Content Creation
- Visit the Oniru store once a week to film B-roll footage for use in videos.
- Use ChatGPT to create content guides, captions, and scripts.
Editing & Design
- Edit videos using TikTok Studio, Instagram tools, and Canva for professional, engaging posts.
- Repurpose blogs into long-form videos using Lumen5 for YouTube.
Publishing & Scheduling
- Schedule and publish content consistently across TikTok, Instagram, and YouTube Shorts.
- Ensure posts are optimized for best engagement times and platform-specific formats.
SEO & Optimization
- Research YouTube keywords and trends to maximize reach and visibility.
- Optimize video titles, descriptions, and tags for higher search ranking.
Analytics & Reporting
- Track performance metrics across platforms.
- Send weekly reports on social media growth, engagement, and recommendations for improvement.
Requirements
- Proven experience managing TikTok, Instagram, and YouTube content.
- Strong video editing and design skills (TikTok Studio, Canva, Lumen5, or similar).
- Knowledge of SEO for social media and YouTube.
- Creative, self-motivated, and highly organized.
- Excellent written and verbal communication skills.
- Ability to work independently and meet deadlines.
Nice to Have
- Experience in content marketing or e-commerce brands.
- Basic photography/videography skills.
- Familiarity with AI tools like ChatGPT for ideation.
Method of Application
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