Aptech is a global learning solutions company that commenced its education and training business in 1986 and has trained over 7 million students worldwide. Aptech has presence in more than 40 emerging countries through its two main streams of businesses - Individual training and Enterprise Business. As a leader in career education, it has over 1300 centres of learning across the world. Under Individual Training, Aptech offers career and professional training through its retail brands: Aptech Computer Education, Arena Animation & Maya Academy of Advanced Cinematics (both in animation & multimedia), Aptech Aviation & Hospitality Academy, Aptech Banking & Finance Academy, Lakmé Academy powered by Aptech, Aptech Hardware & Networking, and Aptech English Learning Academy. Enterprise business includes Training & Assessment Solutions for Corporate & Institutes (Aptech Training Solutions, and Aptech Assessment & Testing Solutions).
Key Responsibilities
Social Media Strategy:
- Develop and implement social media strategies aligned with the company’s marketing goals.
- Plan and manage social media calendars for all platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
Content Creation:
- Create engaging and high-quality content (posts, videos, stories, blogs, infographics) tailored to each platform’s audience.
- Collaborate with the marketing team to produce promotional content that aligns with brand guidelines.
- Write compelling copy for social media posts, captions, and blogs that reflect the brand voice.
Brand Development:
- Maintain and enhance the brand’s online presence, ensuring consistency across all social media platforms.
- Identify opportunities for brand promotion and engagement with target audiences.
Qualifications
- Bachelor’s Degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Manager, Content Creator, or similar role.
- Strong understanding of social media platforms, trends, and analytics tools.
- Excellent writing, editing, and communication skills
- Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva) and video editing software is a plus.
What We Offer / Job Benefits
Competitive salary.
- Opportunities for professional growth and development.
- A dynamic and supportive work environment.
- Travelling incentives to our other centers in the southeast for content creation.
Method of Application
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