The Dexterity Group is a diversified business conglomerate with a reputation for excellent business practices with product and service quality. The Group’s business activities is mainly in the media but also has other interests outside the media sector. The Group’s operational headquarters is in Ibadan, Nigeria, the largest city in West Africa The Dexterity Group has a consuming passion for World Class Quality. Whether it is providing the best of content, entertainment, information and education to our viewers and readers, or having mutually rewarding and transparent relationships with all our stakeholders, The Dexterity Group has a consuming passion for World Class Quality.
- As a Social Media Manager, you will be responsible for developing and implementing effective social media strategies to enhance brand visibility, engage with our target audience, and drive business objectives.
- We are looking for individuals who are passionate about social media, stay up-to-date with the latest trends and best practices, and have a knack for creating compelling content that resonates with our audience.
Responsibilities
- Develop and execute social media strategies to increase brand awareness, generate leads, and drive engagement across various social media platforms (such as Facebook, Instagram, Twitter, LinkedIn, etc.).
- Create engaging and shareable content, including text, image, and video, that aligns with the brand's tone and identity.
- Conduct research and analyze market trends, audience preferences, and competitor activities to identify opportunities for social media optimization and campaign development.
- Plan, schedule, and publish social media posts using social media management tools, ensuring consistent posting and maintaining an active presence.
- Monitor and respond to comments, messages, and inquiries in a timely and professional manner, fostering positive relationships with followers and addressing customer concerns effectively.
- Collaborate with the marketing team to coordinate social media campaigns, promotions, and product launches, ensuring alignment with overall marketing objectives.
- Monitor social media metrics, track performance, and generate reports to evaluate the effectiveness of social media campaigns and identify areas for improvement.
- Stay informed about emerging social media platforms, trends, and best practices, and provide recommendations for incorporating new strategies or features into the social media strategy.
- Maintain a strong understanding of the target audience, market trends, and industry-specific news to create relevant and engaging content.
- Collaborate with graphic designers, photographers, and videographers to create visually appealing and high-quality social media content.
- Stay up-to-date with digital marketing trends, including SEO, SEM, and content marketing, to integrate them effectively into social media campaigns.
- Ensure compliance with brand guidelines and social media policies, and maintain a consistent brand voice and identity across all social media channels.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field is preferred. Equivalent practical experience will also be considered.
- Proven experience as a Social Media Executive or a similar role, with a strong portfolio showcasing successful social media campaigns.
- In-depth knowledge of various social media platforms, their functionalities, and best practices.
- Strong understanding of social media analytics and the ability to interpret data to drive actionable insights.
- Proficiency in using social media management tools, scheduling platforms, and analytics tools.
- Excellent written and verbal communication skills, with the ability to create engaging and persuasive content.
- Creative mindset with a passion for staying updated on the latest social media trends and emerging platforms.
- Strong organizational and time management skills, with the ability to manage multiple projects and meet deadlines.
- Ability to work collaboratively in a team environment and effectively communicate ideas and feedback.
- Familiarity with graphic design and video editing tools is a plus.
- Knowledge of digital marketing strategies and techniques, including SEO and content marketing, is a plus.
Method of Application
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