Elvaridah is a Business Development Company with the primary objective of working with businesses and business owners to start up their businesses, improve, differentiate or expand already existing ones. We at Elvaridah have made it our mission to change Africa by building businesses that will thrive and expand the economy. So whether you have a new or already existing business or you are interested in launching a new business in Nigeria, get in touch with us and let us Build Your Business.
Job Description:
- Our client is seeking a talented and experienced Social Media Manager to join our dynamic marketing team.
- As Social Media Manager, you will play a crucial role in creating and executing social media strategies to engage our audience, promote our brand, and drive business growth.
Key Responsibilities:
Strategy Development:
- Develop and implement comprehensive social media strategies that align with the company's goals and target audience.
- Research and stay up-to-date with industry trends and best practices in social media marketing.
Content Creation and Management:
- Create and curate high-quality, engaging, and relevant content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Plan and maintain a content calendar to ensure a consistent posting schedule.
- Work closely with the design team to develop visually appealing and shareable content.
Graphic Design and Video Editing:
- Design eye-catching graphics and visuals for social media posts, including images, infographics, and banners.
- Edit videos for social media content, including promotional videos, interviews, and product demonstrations.
Community Engagement:
- Monitor and respond to comments, messages, and mentions on social media platforms, fostering positive interactions with the audience.
- Implement community management strategies to build and maintain a loyal fan base.
Analytics and Reporting:
- Use analytics tools to track the performance of social media campaigns, evaluate key performance indicators (KPIs), and provide insights for continuous improvement.
- Prepare and present regular reports to the marketing team and management, highlighting successes, challenges, and recommendations.
Social Advertising:
- Develop and execute paid social advertising campaigns to reach specific target demographics and achieve desired objectives.
- Optimize ad campaigns based on performance data.
Influencer Partnerships:
- Identify and collaborate with influencers and brand ambassadors to expand the brand's reach and credibility.
Crisis Management:
- Be prepared to handle and resolve any social media crises or negative feedback promptly and professionally.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Manager or similar role.
- In-depth knowledge of various social media platforms, their features, and best practices.
- Strong copywriting and content creation skills.
- Proficiency in social media management and analytics tools.
- Excellent communication and interpersonal skills.
- Creative thinking and the ability to stay up-to-date with industry trends.
- Experience in graphic design and video editing.
- Experience in paid social advertising and influencer collaboration is a plus.
Method of Application
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