Emergency Response Africa (ERA) is a healthcare technology company that provides medical care to victims at the scene of the emergency and facilitates access to advanced hospital care. By combining emergency response training with intelligent dispatch and communications technology and alternative medical transportation, we are creating a sustainable and scalable solution to the lack of emergency medical services in Nigeria.
- We are seeking a driven and creative Social Media Manager to join our team and lead the charge on all things social.
- You will be responsible for developing and executing a comprehensive social media strategy that drives brand awareness, engagement, and leads.
Responsibilities
- Develop, implement, and manage a data-driven social media strategy aligned with our overall marketing goals.
- Conduct audience research to understand target demographics and tailor content accordingly.
- Attend designated events and capture event highlights via photos and videos.
- Create engaging and high-quality content across various social media platforms (e.g., text posts, images, videos, infographics).
- Schedule and publish content consistently, following best practices for each platform.
- Monitor and analyze social media performance using relevant metrics (e.g., likes, shares, comments, website traffic).
- Identify trends and opportunities for growth within the social media landscape.
- Build and maintain a positive brand voice and personality across all social channels.
- Respond to comments and messages promptly and professionally, fostering a strong online community.
- Collaborate with other departments (marketing, sales, etc) to ensure brand consistency.
- Stay up-to-date on the latest social media trends, tools, and technologies.
Qualifications
- Proven experience as a Social Media Manager or similar role.
- Strong understanding of major social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
- Excellent content creation skills, with the ability to write compelling captions and craft engaging visuals.
- Experience with social media scheduling and analytics tools.
- Data-driven approach with a focus on measuring and optimizing social media performance.
- Excellent communication and interpersonal skills.
- Ability to work independently and manage multiple tasks simultaneously.
- Passion for social media and a keen eye for creative trends.
- Proximity to the Island is preferable.
Method of Application
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