Emergency Response Africa (ERA) is a healthcare technology company that provides medical care to victims at the scene of the emergency and facilitates access to advanced hospital care. By combining emergency response training with intelligent dispatch and communications technology and alternative medical transportation, we are creating a sustainable and scalable solution to the lack of emergency medical services in Nigeria.
Role Summary
- As a Social Media Manager, you will be responsible for managing our social media platforms (Instagram, TikTok, Facebook, Twitter, and LinkedIn). You will help develop a content calendar, create engaging content, and collaborate with the marketing team to produce thought leadership marketing assets that amplify ERA's mission and brand.
Key Responsibilities
Social Media Management:
- Manage daily posting and engagement across all social platforms.
- Monitor trends and recommend creative strategies to keep ERA’s social presence vibrant and relevant.
Content Creation:
- Develop visually compelling and engaging content, including graphics, videos, and copy, tailored for each platform.
- Collaborate with designers and copywriters to ensure brand consistency.
Content Calendar:
- Develop and manage a monthly content calendar, aligning it with marketing objectives.
- Plan posts around key campaigns, events, and trending topics.
Thought Leadership Assets:
- Work with the marketing team to create and promote thought leadership content, including blogs, case studies, and expert interviews.
Analytics & Reporting:
- Track and report on performance metrics for each platform to measure campaign effectiveness.
- Provide insights and recommendations for optimizing social strategies.
Qualifications
- Strong knowledge of Instagram, LinkedIn, Twitter, Facebook, and Tiktok
- Proven experience in content creation (graphics, videos, and copywriting).
- Familiarity with social media scheduling tools (e.g., Hootsuite, Buffer, or Sprout Social).
- Ability to develop innovative and creative social campaigns.
- Strong organizational skills with the ability to manage multiple tasks and meet deadlines.
- Ability to work independently with minimal supervision in a hybrid setup.
- Candidates living on Lagos Island are preferred for ease of collaboration.
Method of Application
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