At Mechanic On The Go we redefine the traditional notion of auto care. We're not just mechanics; we're your automotive lifeline, ready to roll wherever you are in Lagos. Our commitment to excellence and convenience sets us apart in the realm of mechanics in Lagos.
Job Overview:
The Social Media Manager will be responsible for creating and executing a strategic plan to attract and convert high-ticket clients from Instagram and TikTok platforms. This individual will generate engaging content, run targeted campaigns, and use data-driven insights to optimize client acquisition strategies. The ideal candidate is a social media expert with proven experience in driving sales and generating leads, particularly for high-value products or services.
Key Responsibilities:
Strategy Development & Execution:
- Develop and implement a results-driven social media strategy tailored to generate high-ticket clients through Instagram and TikTok.
- Identify and target key demographics and markets most likely to convert into high-value clients.
- Create engaging, high-quality content that resonates with target audiences, focusing on high-ticket offerings.
- Plan and execute both organic and paid campaigns designed to generate leads and drive sales conversions.
- Stay current with social media trends, platform updates, and best practices to optimize performance.
Content Creation & Management:
- Create visually compelling, attention-grabbing content, including videos, reels, stories, and posts to showcase the brand’s high-ticket products or services.
- Collaborate with the creative team or external designers, if needed, to produce top-tier social media assets.
- Ensure content is tailored for high engagement and resonates with luxury/high-ticket clientele.
- Develop and maintain a content calendar that reflects campaign goals and business objectives.
Client Acquisition & Lead Generation:
- Utilize advanced targeting techniques and analytics to attract high-ticket clients through social media platforms.
- Monitor and engage with potential leads, nurturing them through personalized messaging and follow-up.
- Leverage influencer partnerships, collaborations, and other growth strategies to expand brand reach and client base.
- Implement conversion funnels and strategies to move followers and leads through the sales pipeline.
Analytics & Performance Tracking:
- Use analytics tools (e.g., Instagram Insights, TikTok Analytics) to track key performance metrics, including lead generation, engagement, and conversion rates.
- Analyze social media performance data to identify trends, patterns, and opportunities for growth.
- Regularly report on campaign results, providing insights and recommendations for future improvements.
- Optimize content and campaigns based on performance data to ensure maximum ROI.
Community Management:
- Build and maintain a strong community of engaged followers, fostering relationships with potential and existing high-ticket clients.
- Respond to comments, messages, and inquiries in a timely, professional manner.
- Engage with industry influencers, clients, and partners to build a network that supports business growth.
Qualifications:
- Proven experience managing and growing social media accounts, specifically on Instagram and TikTok.
- Demonstrated success in generating high-ticket clients through social media marketing strategies.
- Strong knowledge of Instagram and TikTok algorithms, content trends, and best practices.
- Experience running and optimizing paid social media campaigns, particularly for lead generation.
- Creative thinking and strong content creation skills, especially in short-form video and storytelling.
- Excellent written and verbal communication skills.
Skills and Competencies:
- Ability to analyze and interpret social media performance data.
- In-depth knowledge of lead generation techniques and conversion optimization strategies.
- Strong understanding of the luxury/high-ticket product or service space.
- Proficient in social media management tools (e.g., Hootsuite, Buffer) and analytics tools (e.g., Instagram Insights, TikTok Analytics).
- Ability to work independently, meet deadlines, and manage multiple campaigns simultaneously.
Preferred Qualifications:
- Experience with influencer marketing and partnerships to drive high-ticket leads.
- Familiarity with advanced targeting, retargeting, and paid social media campaigns.
- Background in luxury, high-end services, or high-ticket product industries.
Reporting:
- Provide weekly reports detailing campaign performance, lead generation metrics, and strategies for improvement.
- Present monthly performance reviews and growth plans to the Marketing Director or CEO
Method of Application
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