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Social Media Marketer at Psych Pharmaceuticals and Laboratory

Psych Pharmaceuticals and LaboratoryLagos, Abuja, Nigeria Digital Marketing
Full Time
Psych Pharmaceuticals and Laboratory Services is a mental health pharmaceutical company that provides direct patient care, including treatment assessment and medication management activities. Monitoring for potential adverse drug reactions and interactions. Educating patients and families on psychiatric medications as well as psychiatric disorders and other related conditions. We also pride ourselves with patient satisfaction and optimum therapeutic efficacy of regimen.

Summary

  • We are seeking an experienced Social Media Marketer to join our team. 
  • The ideal candidate will be a highly motivated and creative individual with a track record of running successful social media campaigns, advertisements, and giveaways.

Key Responsibilities

  • Campaign Management: Run social media advertising campaigns across various platforms (Facebook, Instagram, LinkedIn, etc.)
  • Audience Identification & Targeting: Define the target audience ensuring campaigns are tailored to reach the right people, particularly those in need of our health services.
  • Content Creation: Develop creative and engaging ad copy that resonates with the target audience, ensuring all content reflects the sensitivity and care needed within the health industry.
  • Community Engagement: Use social media to create a sense of belonging and solidarity among followers.
  • Brand Awareness & Education: Increase brand awareness by educating the public about health issues, available services, and the importance of seeking help.
  • Ad Performance Monitoring: Regularly analyze the performance of ads and campaigns and the success of campaigns.
  • Video Content Production: If applicable, create and edit short-form video content for platforms such as Instagram Reels, and TikTok.

Preferred Skills:

  • Interested candidates should possess a Bachelor`s Degree in any relevant field.
  • Video Recording & Editing
  • Creative Writing
  • Experience using Meta Suite (formerly Facebook Business Suite) to manage social media ads.
  • Ability to create, run, and optimize paid advertising campaigns on social media platforms, particularly Facebook and Instagram.
  • Familiarity with installing and managing tracking pixels (e.g., Facebook Pixel) for ad performance tracking and retargeting.
  • Strong understanding of social media advertising strategies and metrics to drive engagement, leads, and sales.

Method of Application

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