We create a compelling opportunity to pool private sector capabilities. PSHAN’s mission is ‘to be the go-to business-led platform that mobilizes resources and capabilities and leverages same to improve Nigeria’s healthcare system’.
Position Profile
- A communications professional with proven experience in multi-channel communications (radio, TV, print, and digital) for advocacy and stakeholder engagement.
- Skilled in influencing policymakers, engaging the public, and managing digital platforms to enhance organizational visibility.
Key Responsibilities
Branding:
- Supervise advertisements, value propositions, and marketing activities to maintain brand consistency.
- Track media coverage of PSHAN and analyze the success of marketing campaigns.
- Ensure PSHAN’s branding aligns with industry trends.
- Prepare reports on campaign performance.
Public Relations:
- Serve as the organization’s spokesperson at interviews, press conferences, and public events. - Address inquiries from the media and public (emails, calls, etc.).
- Manage and grow PSHAN’s social media accounts.
- Edit and update promotional materials and publications (articles, thought leadership, healthcare research, advocacy).
- Prepare and distribute press releases and presentations.
- Organize PR events and actively identify partnership/sponsorship opportunities to support the Membership and Partnerships department.
Digital Assets:
- Design and maintain a corporate website aligned with PSHAN’s strategic direction.
- Publish and archive promotional materials and organizational records.
- Manage internal communications and maintain the digital library (files, records, templates).
- Control access to digital assets and ensure adherence to organizational policies.
- Drive improvements in automation and digitization.
Key Values:
- Accountability for results and clarity of roles/responsibilities.
- Leadership, ownership, and execution follow-through.
- Strong partnerships and engagement to generate evidence, insights, and opportunities.
- Cultivating habits around effective management and mentorship.
- Emphasis on business development.
Work Plan & Accountabilities
- Develop and implement communications strategies targeting the public, corporates, and partners.
- Lead the design and execution of advocacy strategies.
- Manage PSHAN’s website and social media platforms.
- Ensure alignment of communications with program and business development goals.
Success Measures
- Achievement of advocacy-related “quick wins.”
- Functional and engaging website and social media platforms.
- Strong partnerships with media outlets established.
- Successful execution of a multi-channel communications strategy.
Qualifications & Experience
- Bachelor’s Degree in Communications, Public Relations, Journalism, Marketing, or related fields (Master’s Degree is an advantage).
- 7–10 years’ experience in corporate communications, PR, or advocacy (health, non-profit, or development sector preferred).
- Proven record of successful communication and advocacy campaigns.
- Strong digital communications skills (website, social media, content production).
- Excellent writing, editing, and public speaking skills.
- Experience in team leadership and stakeholder engagement.
Method of Application
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